Tips and Tools

1. No Spam!: Be sure that you have permission to email your members or prospects, and provide a way to opt out of future messages.
   
2. Personalize: Target your messages so that your members receive the information most relevant to them – they'll be more likely to respond.
   
3. Connect Them: When you provide information in an email, ask your members to do something about it – register for an event, purchase a product, make a donation – back at your web site. Once there, link them to other areas of the site.
   
4. Format: HTML messages look great, but not everyone wants them. Ask which format your members prefer and send each their preferred format.
   
5. Track & Report: Make sure you track what results your emails are having – how many people responded, who they were, what they did once they went to your site…any information you gather about their behavior helps you repeat your successes and avoid repeating your mistakes!