Connect People

All together, now! Get your members involved in your community – we've got lots of ways to keep'em there. And the longer they stay, the better it is for you.

The first step in connecting people is getting your members online and signed up.

IAC's revolutionary eCRM (electronic Constituent Relationship Management) tools use viral marketing and push/pull techniques allow you track down “lost” and potential members, get them to come to your site to sign up, and most importantly, get them to come back often!

Once you've started building your enrollment up, our networking and database tools help your members interact with each other through virtual communities or by helping arrange in-person contacts and events. So why settle for a list of members when you can get a community?

Here's how some of IAC's proven techniques can work to increase your member base:

• Viral Marketing – let your members do the work for you; they can create their own affinity groups, such as local chapters or special-interest groups and invite their friends to join in
• Push/Pull Techniques – bring constituents back to your web site again and again by notifying them of new features and services or important dates; they can also ask to be updated when specific types of information become available, such as sports news or event announcements
• Marketing Intelligence Manager – spend your time and money on the programs that actually achieve your goals; this powerful analysis tool shows you what gets the best results

Show Me...

See how the University of South Florida uses Pinball Directory to welcome 8,000 alumni a month.