To use the BBBOnLine Reliability Program seal, companies are required to:
- Become a member of the Better Business Bureau where company is headquartered;
- Provide the BBB with information regarding company ownership and management and the street address and telephone number at which they do business, which may be verified by the BBB in a visit to the company's physical premises;
- Be in business a minimum of one year (an exception can be made if a new business is a spinoff or a division of an existing business, which is known to and has a positive track record with the BBB);
- Have a satisfactory complaint handling record with the BBB;
- Agree to participate in the BBB's advertising self-regulation program, and correct or withdraw online advertising when challenged by the BBB and found not to be substantiated or not in compliance with our children's advertising guidelines;
- Agree to abide by the BBB Code of Online Business Practices, and to cooperate with any BBB request for modification of a website to bring it into accordance with the Code;
- Respond promptly to all consumer complaints;
- Agree to dispute resolution, at the consumer's request, for unresolved disputes involving consumer products or services. For more information, click here.
All BBBOnLine Reliability participants are Better Business Bureau members.
However, it is important for you to remember that a business's participation in BBBOnLine does not guarantee you will be satisfied with its product or service. While BBBOnLine participants have satisfactory complaint handling records with Better Business Bureaus, this does not mean that they have never experienced complaints, nor is it a guarantee that they won't in the future.
Better Business Bureaus do not endorse any company, product or service and participation in a Better Business Bureau program is not a guarantee by the Better Business Bureau of the company's performance. BBBOnLine participants have agreed to meet our program standards, including resolving customer disputes through Better Business Bureau dispute resolution processes, which have a proven consumer-friendly track record.
Note: The BBB does not pre-clear or pre-approve online advertising. Our local and national advertising review programs are described on the BBB's website, and complaints about online advertising brought by consumers, competitors or public officials may be filed online with the BBB.
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