The Business Challenge

Manufacturers of IT and consumer electronics rely heavily on their channel partners to drive share and market share. The channel plays a critical role not only in bringing today's OEM to market as quickly as possible, but also in ensuring consumers have uninterrupted access to manufacturer's product information.

What's so critical about channel businesses providing the manufacturer's product information? Consumers demand it! In fact, in a recent survey of over 2,500 IT consumers, "access to detailed product specs" was the #1 factor in making an online purchasing decision.

Channel and product marketers face the challenge of efficiently and cost-effectively disseminating accurate, complete and timely product information throughout the channel - particularly to small and medium-sized resellers. Resellers that lack detailed information on these technology products are faced with few alternatives: capture some product information from a manufacturers' Web site, contact the manufacturer directly, or more often than not, just avoid publishing the data on their Web site.

CNET Channel Solution

With CNET Channel solutions for manufacturers, you can:

• Increase cost efficiency – leverage the industry's most extensive content distribution platform and quickly disseminate product information to up to 80 percent of your key channel partners in the U.S. and Europe
• Maximize your sales potential – lengthen the period between product pre-launch and the peak of the product lifecycle
• Gain more influence – ensure the quality of your product information reaching the marketplace is complete and accurate
• Improve quality and completeness – gain timely data access to our production process to help CNET Channel resolve incomplete SKUs and distribute the product information more expeditiously
• Increase consumer satisfaction – offer more product information on more products to yield happier consumers that can make better purchase decisions

All this available at NO COST!  

CNET Channel's PartnerAccess Program integrates manufacturers with the SKU production process ensuring more influence on the product information reaching the marketplace.

Resources

Follow the links below to learn more about how CNET Channel can help manufacturers efficiently and cost-effectively disseminate product information.

Product Collateral

• CNET Channel PartnerAccess Program Data Sheet.
  
• Letter to Manufacturers: Maximize Your Sales Potential with CNET Channel's PartnerAccess Program
  
• Manufacturer Profile: Quantum Corporation
  
• White Paper: Ensuring Sales Effectiveness in a Complex Channel Environment: Overcome the Challenges of Disseminating Product Information to the Marketplace Accurately, Timely and Consistently