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Become a Corporate Partner
The March of Dimes is a national voluntary health organization committed to building long-term,
mutually beneficial relationships with corporate America.
The March of Dimes offers a team of dedicated professionals
with many years of experience in developing customized, cause marketing, sponsorship and promotional
programs that align appropriately with business strategies and help companies reach their target
audience.
As one organization, we have the strength to deliver on a nationwide and grassroots level,
and implement corporate partnerships uniformly across the country to promote a positive corporate
image while supporting marketing, branding and sales goals.
We invite you to learn more about the wide array of exciting sponsorships and promotions that
the March of Dimes is implementing with some of America’s leading companies. Together,
we are saving babies’ lives.
If you are interested in obtaining more information about how your company can become a
Corporate Partner of the March of Dimes, please contact us at
corporatepartners@marchofdimes.com or
call 914-997-4644.
Our Corporate Partners
The March of Dimes is proud to recognize our Corporate Partners that annually raise more than
$1 million to help save babies’ lives.
Bank of America
CIGNA
Citigroup
FedEx Corporation
KinderCare Learning Centers, Inc.
Kmart Corporation
Publix Super Markets, Inc.
Wachovia
The March of Dimes is also proud to recognize our additional Corporate Partners, including:
ACE Cash Express
Big 5 Sporting Goods
Blockbuster Video
Church & Dwight Co., Inc. (First Response/Arm & Hammer brands)
Discovery Health Channel
Euphoria Water Company
Famous Footwear
Farmers Insurance Group, Inc.
Gerber
Gymboree Corporation
Amerada Hess Corporation
Kawasaki Motors Corp., U.S.A.
Matria Healthcare, Inc.
Mead Johnson Nutritionals
MedImmune, Inc.
Mothers Work, Inc. (Motherhood Maternity)
Outdoor Services
Pathmark Stores
Prevention Magazine
Retail Ventures, Inc.
Sprint
ACE Cash Express
ACE Cash Express is proud to take an active part in
fund raisers and service efforts benefiting the communities where they operate stores, donating a portion
of the company's net profit to charitable and community-based programs. ACE supports the March
of Dimes by dedicating their “Give A Little” promotion conducted in stores during the months of March
and April, benefiting WalkAmerica. ACE Cash Express’ dedicated associates and their families also join
together annually to form a WalkAmerica Team and have raised an impressive $120,000 since our partnership began
two years ago.
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Amerada Hess Corporation
A leading global independent energy company, Hess is committed to meeting the highest standards of corporate
citizenship and creating a long-lasting, positive impact on the communities in which they do business.
Conducting a cutout fund-raising promotion in stations nationwide and participation as a corporate WalkAmerica
Team, Hess has raised more than $416,000 for the March of Dimes since 1999.
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Bank of America
As a longtime supporter of March of Dimes WalkAmerica raising some $15 million over the past seven years, this
company’s extraordinary efforts in 2004 moved them into the No. 2 spot out of 20,000 WalkAmerica teams
nationwide. More than 11,000 Bank of America employees, their family and friends, participate annually
in WalkAmerica fielding the largest team nationwide. Creative fund-raising activities, strong local
volunteer relationships and executive leadership are among just a few of driving forces behind Bank of America’s
explosive growth over the years.
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Big 5 Sporting Goods
Big 5 continues to play a vital role in driving the competitiveness, the fun, and ultimately the fund raising in
WalkAmerica for families everywhere. For the past several years, the company has participated in WalkAmerica,
raising nearly $700,000 for the March of Dimes by engaging their customers through an annual in-store, paper sneaker
cutout promotion. Customers also can pick up a local WalkAmerica sponsor form in stores.
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Blockbuster Video
One of the world's leading providers of videos, DVDs and video games, Blockbuster Video and their franchise
locations support March of Dimes WalkAmerica and raise contributions through a annual “Save A Bundle” promotion
in selected stores nationwide. Prominent store signage showed consumers how they could support the March
of Dimes and Blockbuster’s efforts to make a difference in the lives of all our babies.
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Church & Dwight Co., Inc. (First Response/Arm & Hammer brands)
The March of Dimes welcomes Church & Dwight through the company’s First Response and Arm & Hammer Oral Care
brands into the national sponsor fold of both WalkAmerica and the Prematurity Campaign. Sponsorship compliments
their support through extensive co-branding on packaging, literature/product displays, in-store promotion and
television advertising. The company fields a WalkAmerica Team and supports March of Dimes Prematurity
Awareness Month in November.
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CIGNA
CIGNA prides itself in helping companies succeed and helping people enjoy a better quality of life.
Their partnership includes national sponsorship of March of Dimes WalkAmerica for 10 consecutive years, as
well National Sponsor of the March of Dimes Prematurity Awareness Campaign since 2003. For over a decade,
CIGNA has raised more than $15.5 million for the March of Dimes. CIGNA’s dedicated employees serve on local
March of Dimes Chapter boards, participate in special events and reinforce the March of Dimes mission to generate
additional revenue for the March of Dimes through corporate promotions, such as Bean Bag for Babies sales and
Jail & Bail event participation, as well as unique promotions like the Broccoli Eating contest and the Rocking
Chair Donation project.
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Citigroup
Citigroup has experienced a meteoric rise in WalkAmerica fundraising since the company’s first national effort
in 2000. In just five short years, fundraising has increased from $158,000 to more than $3 million in 2004.
Over the past eight years alone, Citigroup has raised more than $8 million toward saving babies’ lives.
And last year Citigroup was one of only two companies nationwide experiencing a $1 million year-over-year increase
in WalkAmerica, with 10,000 Citigrouper’s management, staff and family participating in 49 states and Puerto Rico
ranking as the number 3 team in the nation.
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Discovery Health Channel
Beginning their third year as a national media sponsor of WalkAmerica, Discovery Health Channel takes viewers
inside the fascinating and informative world of health and medicine to experience firsthand, compelling, real-life
stories of medical breakthroughs and human triumphs. The company supports WalkAmerica by generating awareness
of the prevalence of preterm births nationwide and disseminating important, lifesaving health messages to
families. March of Dimes public service advertisements run continuously during Discovery’s annual “Birth Day
Live!” programming event, which is designed to focus on the issues surrounding a healthy birth and the growing
incidence of premature birth in the U.S.
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Euphoria Water Company
Since distributing and selling a March of Dimes-branded bottled water in Arizona, California and Florida in 2002,
Euphoria’s partnership has expanded to a national campaign with bottled water sales in such stores as 7-Eleven,
Albertsons, Save-Mart, Quick Stop and more. Euphoria is committed to raising money for the March of Dimes
and is working hard to get brand exposure into the hands of the American public. The company generously donates
more than 60,000 bottles of water to support WalkAmerica annually.
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Famous Footwear
Famous Footwear leads our retail partners as a national sponsor of March of Dimes WalkAmerica.
Since 1997, Famous Footwear customers and associates have contributed $1.9 million supporting March of Dimes
lifesaving research and programs. Famous Footwear, a division of Brown Shoe Company, is America’s largest footwear
chain selling branded, value-priced footwear for the entire family. With stores in every state, Guam and Puerto
Rico, Famous Footwear ranks among the top retailers of such well-known brands as Steve Madden, Naturalizer, Mudd,
Keds, Nike, adidas, Skechers, Buster Brown and New Balance. More than 120 million customers shop at Famous
Footwear and FamousFootwear.com every year.
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Farmers Insurance Group, Inc.
In 2005 March of Dimes welcomed Farmers Insurance Group in its first year as a national sponsor
of WalkAmerica. Engaging Farmers’ employees, agents and customers in fund-raising activities compliments the
company’s sponsorship. As the nation’s third-largest personal lines property and casualty insurance group,
Farmers is committed to improving the communities where their customers, agents and employees live and work.
Farmer’s commitment to the March of Dimes spans more than a decade and includes more than $10 million raised through
WalkAmerica and special events to support March of Dimes. Since 1989, employees have raised nearly $9 million
in WalkAmerica alone.
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FedEx Corporation
FedEx is dedicated to effective corporate citizenship and is leading the way in charitable giving.
Though not new to WalkAmerica, FedEx became a new National WalkAmerica Sponsor in 2005. And for the
first time, the company broke the million-dollar mark as a national WalkAmerica Team in 2004 bringing total
donations over our six-year partnership to $3.6 million. Innovative fund-raising activities, dedicated
personal and strong leadership from FedEx’s field staff allows the company to maximize its participation and
presence in local WalkAmerica events. Employees serve on special event committees, hold volunteer positions
and advocate for America’s babies in our nation’s capital. Expanding on the company’s many initiatives
supporting America’s babies is FedEx’s national sponsorship of the March of Dimes Prematurity Campaign.
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Gerber
Leading a Hispanic education initiative in 2004, Gerber reached tens of thousands of women from Arkansas to
California via a customized, retrofitted mobile unit and in-store retail program. Bi-lingual health education
materials complimented information about baby nutrition, wellness and prenatal care, and local resources
for related medical and insurance information for Hispanic families.
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Gymboree Corporation
The Gymboree Corporation provides quality apparel and accessories for children ages newborn to seven.
Gymboree has a long-standing relationship with the March of Dimes nationally, conducting in-store fund-raising
promotions in both Gymboree and Janie & Jack stores raising more than $100,000 annually. Gymboree’s
partnership with the March of Dimes began in 1993 when the retailer started a “Gymboree Clothing Donation Program”
resulting in millions of dollars of returned merchandise being donated to the March of Dimes for distribution to the
needy through March of Dimes programs including Stork’s Nest, Comenzando bien, and other prenatal care incentive
programs.
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Kawasaki Motor Corporation
Kawasaki signed on in 2005 for a three-year national sponsorship of RIDE, the March of Dimes newest and fastest
growing special events involving an estimated 40,000 motorcyclists in over 80 markets nationwide. RIDE
provides an opportunity for motorcycle clubs, dealerships, vendors and individual motorcyclists to join together
to make a positive contribution to the community and to the motorcycling image. Riders are recruited through mailings,
dealerships, clubs and advertisements in motorcycle publications. Kawasaki's sponsorship includes extensive
promotion of our partnership through national media buys, co-op advertising programs and various fund-raising
activities nationwide. Kawasaki has more than 1,500 dealers nationwide. The company
produces a diversity of products including Ninja® sportbikes, classic Vulcan™ cruisers, rugged ATV and Mule™
utility vehicles and exclusive JET SKI© watercraft.
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KinderCare Learning Centers, Inc.
What company could be more appropriate to partner with than KinderCare Learning Centers. From the earliest
stage of development, KinderCare emphasizes whole-child development through age-appropriate learning activities.
Their most important mission is the total development and constant nurturing of children. KinderCare
has participated as a national team in the March of Dimes WalkAmerica since 1997 contributing $3.5 million
towards the March of Dimes mission. KinderCare continues to enhance their fundraising efforts each year,
and in 2004 set a team goal to raise $1 million, which they exceeded hands down.
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Kmart Corporation
No company has done more for America’s babies than Kmart. Since 1984, Kmart associates and customers have
raised an unprecedented $43.8 million to help the March of Dimes save babies. 2004 marked the company’s
20th year as the No. 1 WalkAmerica Team in the nation among 20,000 participating companies. Kmart’s
support of the March of Dimes through WalkAmerica includes an 11-week, in-store sneaker cutout promotion generating
more than 90 percent of the company’s total annual contribution. This program engages the customer at point
of purchase by giving them the opportunity to make a donation in support of Kmart’s commitment to the March of Dimes.
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Matria Healthcare, Inc.
Matria Healthcare, Inc. is the leading provider of comprehensive disease management programs to health plans
and employers, making them a natural partner for the March of Dimes and our mission to save babies from birth
defects and infant mortality. Matria has dedicated their partnership towards becoming a National Corporate
Supporter of the March of Dimes Prematurity Awareness Campaign disseminating important health information
to families.
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Mead Johnson Nutritionals
As a new national WalkAmerica sponsor, Mead Johnson disseminates important March of Dimes information to nearly 3
million new moms and dads nationwide. The company also tags or co-brands its affiliation with WalkAmerica
in a variety of marketing/promotional vehicles, including custom publications distributed to OB/GYN offices
across the country. Engaging employees, their family and friends in TeamWalk rounds out Mead’s WalkAmerica
support. Additional sponsorship from Mead Johnson benefiting the March of Dimes Perinatal Nursing Grand Rounds
program will reach more nurses and hospitals with high quality and professional education.
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MedImmune, Inc.
MedImmune, Inc. is focused on using biotechnology to produce innovative products to impact patient health.
This, combined with their research and development pipeline focusing on areas such as women’s health, quality of
life of infants and children, vaccines and antibodies, makes MedImmune a natural partner for the March of Dimes
and our mission to save babies from birth defects and infant mortality. MedImmune dedicates its partnership
towards the March of Dimes NICU Family Support Program, which provides support services to families of infants
in neonatal intensive care units.
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Mothers Work, Inc. (Motherhood Maternity)
Motherhood® Maternity, the largest maternity retailer in the U.S. and a national retail supporter of Prematurity
Awareness Month, is committed to providing vital information to help pregnant women decrease the risk of premature
birth and become aware of the warning signs of preterm labor. First-time purchasers in Motherhood Stores receive
gift bags with a bi-lingual March of Dimes Pregnancy & Newborn Health Education Center brochure, providing
instructions on how to access information on hundreds of pregnancy topics. The company also supports
the March of Dimes through an annual in-store promotion and click-through campaign on motherhood.com and
maternitymall.com, which has nearly $225,000. Currently, Motherhood store customers can purchase a “Motherhood:
It’s Hot” awareness bracelet with proceeds benefiting the March of Dimes.
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Outdoor Services
With a philosophy to provide clients with leadership, innovation, creative thinking and relevant media strategies
and solutions, Outdoor Services remains the leader in providing successful out-of-home advertising programs.
For the past three years, Outdoor Services has provided the March of Dimes with excellent billboard and bus shelter
media coverage nationally allowing for millions of people to see the March of Dimes WalkAmerica message.
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Pathmark Stores
Founded in 1968, Pathmark’s mission is to provide a "path" for easy shopping and be the "mark" of one of the most
successful supermarket retailers in the United States. Over the past three years, Pathmark associates have
“marked” more than $95,000 to support the March of Dimes through the sale of paper cutouts and participation in
local March of Dimes WalkAmerica events in the New Jersey, New York, Philadelphia and Washington, DC areas.
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Prevention Magazine
America’s leading health magazine, Prevention provides lively, trusted, credible family health information that
readers need. As a national media sponsor of WalkAmerica, Prevention devotes its April issue to the many benefits
of walking. Editorial and PSA content will focus on the prevalence of premature birth with hopes of generating
greater awareness of this growing health crisis. The magazine’s goal is to tell readers how to plan a healthy
pregnancy, inform them about potential health issues related to pregnancy and preterm birth, and reassure readers
with credible information on the latest treatments and medical breakthroughs.
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Publix Super Markets, Inc.
This regional supermarket chain raises an incredible $2 million plus each year for the March of Dimes through an
in-store, paper sneaker cutout promotion, as well as engaging their employees in the mission of the March of Dimes
by encouraging team participation.
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Retail Ventures, Inc.
Retail Ventures, Inc. is a leading retailer currently operating Filene’s Basement, DSW and Value City Department
Stores throughout the country. Moving into the third year of partnering with March of Dimes, the RVI associates
generate hundreds of thousands of dollars through the sale of paper cutouts nationally in support of our mission and
Prematurity Awareness Campaign.
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Sprint
Sprint is a global, integrated communications provider serving more than 26 million customers in over 100 countries.
Sprint’s partnership with the March of Dimes spans more than a decade, accounting for nearly $2 million towards
research and programs. Partnering this year as sponsor of the March of Dimes WalkAmerica events in multiple
markets across the country and forming a national WalkAmerica team, Sprint joins the March of Dimes’ efforts to save
babies in the communities in which they live and work.
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Wachovia
Wachovia employees – 4,000 strong – participate in WalkAmerica in every state in which they do business.
Over the past 6 years, Wachovia employees have raised nearly $9 million dollars for this cause. That kind of
dedication and hard work is at the core of Wachovia’s commitment to the communities they serve.
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