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Welcome to The DMA Consumer Assistance site. This site will provide you with information and tips about shopping and your rights as a consumer. We take a proactive stance in response to consumer problems.

The Direct Marketing Association (The DMA) is a trade association of businesses who advertise their products and services directly to consumers by mail, telephone, magazine, Internet, radio or television.

 

Guide to Hurricane Katrina Relief EffortsGuide to Hurricane Katrina Relief Efforts

The following Direct Marketing Association Nonprofit Federation members have undertaken relief efforts to aid victims of Hurricane Katrina. This list reflects activities announced as of Thursday, September 1, and will be updated as new information becomes available.
Click to view list and for more information

Tips for individuals on how to give wisely and safely to charitable organizations are also available at www.nonprofitfederation.org.

DMANF Urges Support for Katrina Victims

WASHINGTON, DC, September 1, 2005 – Nonprofit organizations from across the country are gathering forces to help areas affected by Hurricane Katrina, and they need your help now.

“We cannot fully measure the scope of the need in the devastated region, but we know that the generosity of every American can have a positive impact. Even small donations will make a big difference,” said Senny Boone, executive director of The Direct Marketing Association Nonprofit Federation (DMANF).

The DMANF urges the generous American public to continue to lend its support to relief efforts by making monetary contributions to one of the many charitable organizations that are mobilizing to respond to this crisis.

Over the next several days, weeks and months, many DMANF members will be providing relief to hurricane victims ranging from emergency food and shelter to assistance in rebuilding flood-ravaged communities.

Well-known organizations, such as those that are members of the DMANF, are highly trustworthy and deserve support as they provide relief to Katrina’s victims. But the donating public should always blend caution with its generosity. With almost every disaster comes some unscrupulous person, company, or organization that will try to take unfair advantage. The following are some guidelines to help consumers choose wisely when making decisions about charitable donations.
  • Ask how your donation will be used. The organization should provide detailed information up front and a contact reference for after the campaign. Find out what the charity intends to do should any excess contributions remain after they have fully funded the disaster relief activities mentioned.

  • Look for financial information about the organization. The organization should provide you with their annual reports, or Form 990s upon request. For many established organizations, IRS Form 990's are available on-line at www.guidestar.org. Ask a new organization how their financial information is currently available. For many religious organizations not required to file Form 990 and for new organizations, ask them directly how and where their information is currently available.

  • Make sure the organization is registered in your state. Your state attorney general's office can tell you if the organization is registered with the state. If you believe fraudulent activity is taking place, please report it immediately to prevent further harm. Contact information for these offices, including links to the respective Web sites can be found at www.nasconet.org. If your state is not listed, call your attorney general.

  • Do not give cash. Legitimate organizations will take a check and often will take credit cards. Do not give cash, especially if the organization is offering to pick it up through a courier.

  • Know who you are talking to. If you are contacted by telephone, ask about the caller's relationship to the organization. A legitimate organization may use the services of professional fundraisers, volunteers, and staff, depending on the needs of that particular organization, and will assure that callers readily explain who they are and why they are calling. Ask for the callback information and an address if there is cause for concern.

  • Look for a privacy policy. The organization should have a privacy policy on the use of personal information. Personal information such as your social security number, your mother's maiden name, and PIN access should not be asked for.

  • Watch out for online "spoofing." If you receive an e-mail request, be cautious when clicking on a link from an e-mail that appears to be sent from a legitimate source. The e-mail may have the logo and even the correct "sent from" source. Furthermore, the site link may even look like the real organization. To avoid this, go to the organization's web site directly. If you are unsure of the Web address, go to your favorite search engine and enter the organization's name. When donating online, make sure that you enter your personal information only on a site that is secured.

  • Be cautious of high-pressure tactics. Legitimate organizations are professional and courteous when asking for your support. Be cautious of high-pressure tactics, but do not be deterred from aiding this vital relief and reconstruction effort. Should a solicitation from an organization you do not know give you pause, please send your donation to an organization you do know and trust.

OnGuard Online
A user-friendly seven-step guide to help you have a safe and secure online experience.


Get Cybersavvy!
Get CyberSavvy! is an educational program, created by The DMA as a public service to help parents, children, educators and librarians understand and enjoy cyberspace.


Why Am I Still Getting Calls?
A fact sheet to answer questions that consumers may have about the FTC's do-not-call registry, particularly why calls may still be received after registration.


Shopthenet.org
Visit shopthenet.org throughout the year for seasonal gift ideas, shopping tips, and new catalog and Web retailers. If you are new to cybershopping, check out our Smart Surfer's Guide. If you use the Web to donate to your favorite charities, you can find helpful hints and links to dozens of organizations.


Consumer Assistance
This guide is provided to help you understand your rights as a consumer and what you can do to find assistance. It includes explanations of regulations and contact information about other groups and agencies that help consumers. You will also find The DMA's Preference Services, which allow you to remove your name from telephone, mail or e-mail marketing lists.


Privacy
Privacy, how companies use information we might consider personal, is a concern for all of us. The Direct Marketing Association Privacy Promise is an assurance to consumers that U.S. Marketers who are DMA members will use your information in a manner that respects your wishes.


Parents
As a parent, you are concerned about the right and wrong things to do for your children in this new electronic environment. It's certainly not the world in which your parents grew up. The DMA has collected some information and suggestions to help you navigate this digital world.


Environmental Issues
The direct mail community actively supports environmental protection in many ways, including those programs that promote recycling, tree replanting, solid waste management, and environmental education.

 

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