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On August 26, 2005, Published in the Federal Register is the final marking rule titled, “Administration of Assistance Awards to U.S. non-governmental organizations (NGOs); Marking Requirements.”
It is a new federal regulation that officially requires all programs, projects, activities, public communications, and commodities to be “marked,” or to visible bear, the USAID Standard Graphic Identity (pictured below) that clearly communicates our aid is, “From the American people.”
Please read the complete information about this regulation located in the "Marking for Assistance" section.
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USAID Branding
USAID's framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign Assistance Act be identified appropriately overseas as “American Aid.”
For more than a year, the Agency has been leading a branding campaign to ensure that the American people are credited for the foreign assistance they finance. Our new tagline clearly communicates our aid is “From the American People.”
The Agency has separate, and different, branding policies and marking requirements for our implementing partners: one for Acquisition Awards to contractors, and one for Assistance Awards to US NGOs receiving grants and cooperative agreements. Click on either page to get the latest information.
Please contact jgiordano@usaid.gov with any questions.
 Illustration of the new USAID Identity.
Do not use the above image for publication.
Please download the appropriate graphic files for web and print purposes. |
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