Lipe's code of marketing ethics

There are too many ethical lapses in marketing today. In my humble opinion, marketers should be made to accept a code of ethics. Here's my take on what that Code should look like:
               
                     Lipe's Code of Marketing Ethics

• We will always be clear, straightforward and truthful in our marketing communications.
• We will never intentionally deceive or mislead our customers. If we do we’ll apologize, immediately.
• We will fully disclose, in the large print, all pricing information.
• We will always respect the privacy of our customers.
• We will always give buyers the ability to opt-out, quickly honoring their desire to do so.
• We will stand behind our products if they fail to deliver on their promises.
• We will listen to our customers’ needs and concerns, and make every effort to incorporate their input.
• We will not use strong-arm tactics to get people to buy.
• We will always document claims, testimonials and comparative statements.
• We will always accept responsibility for the consequences of our actions.

What have I missed?