Brochures - The James Brown of your company identity

A brochure is your company’s James Brown: the hardest working tool in your identity kitbag. Just think of all the ways a brochure is used in this world and you’ll come to appreciate its overall importance to your marketing effort.

A good brochure helps your company:

· Establish credibility in a buyer’s mind

· Build consistency for your visual company brand

· Craft a unique image for your company

· Standardize your marketing messages

· Move prospects along to the next step in the buying process

· Remain in your buyer’s in-basket

· Appeal to those who prefer to read

From acting as a leave-behind after sales calls to a pass-out at trade shows to a download on your website, your marketing brochure is the most versatile and powerful marketing tool there is.

What else does a brochure do for a company?