Service marketing tips

What are the #1 and #2 ways buyers are most likely to learn about your service business? Referrals from colleagues (#1) and referrals from other sevice providers (#2).

Now what are the next 3 biggest ways for buyers to learn about you?

• Presentations at conferences or events (75%)
• Personal recognition or awareness of service provider (69%)
• In-person seminar (67%)

These facts, and dozens more like them, can be found in the latest guide from the folks at RainToday.com called How Clients Buy.

If you hve a service business, you owe it to yourself to check out this handy resource. In fact, I found this report so valuable, I'm going to try to post aother set of data next week.

PS - One lesson that can be drawn from the data above is this: If you are a service provider, you must do some form of public speaking to draw new leads.

Agree? Or is there another tactic that you service providers have found particular fruitful?