TRUSTe® draws on the expertise of industry leaders to ensure that we are bringing the highest level of service to both seal holders and consumers. Partners include:

IAPP
As a TRUSTe seal holder, you care about privacy. The International Association of Privacy Professionals (IAPP) is the world's leading association of privacy and security professionals. With more than 1,000 individual and corporate members, the IAPP helps define and support the profession of privacy by being a forum for interaction, education and discussion across industries.

The IAPP and TRUSTe offer reciprocal discounts in each other's membership offerings -- as well as networking opportunities in the form of regional luncheons through the KnowledgeNet program.

And, the IAPP, in conjunction with the Ponemon Institute and Carnegie Mellon University's CIO Institute, launches the IAPP Certfication Program. Enhance your credentials and marketability by becoming a Certified Privacy Professional. Visit www.privacyassociation.org for full details.

Return Path
Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path’s services to generate superior results from their e-mail programs, taking advantage of Return Path’s pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition and best practices strategy. Solutions include list maintenance, deliverability, data acquisition, online sampling, marketing technology and e-mail strategy. Return Path Delivery Assurance Solutions are the industry’s original and premier e-mail deliverability tools and services, including the Bonded Sender Program for e-mail accreditation, and remain the only full-circle solution for solving e-mail deliverability issues. The company’s investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit www.returnpath.net, e-mail info@returnpath.net, or call toll-free 866-362-4577.

Shopping.com
Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result, drives much higher conversion to sale and value for merchants.

Watchfire
Watchfire provides Online Risk Management software and services to identify, measure and prioritize privacy, security, quality, accessibility, and compliance risks that exist on corporate web properties. Our solutions provide the visibility and control necessary to evaluate a company's web property risk exposure, and to put processes and procedures in place to effectively implement online governance strategies.

More than 250 enterprise organizations and government agencies, including AXA Financial, SunTrust Banks Inc., Veterans Affairs and Dell rely on Watchfire to monitor, measure and manage all aspects of the online business including privacy, quality, web application security, accessibility, and user experience. Watchfire's alliance and technology partners include IBM Global Services, PricewaterhouseCoopers, TRUSTe, Microsoft, Interwoven, Documentum and Mercury Interactive. Founded in 1996, Watchfire is headquartered in Waltham, MA.

GeoTrust, Inc.
GeoTrust is a leader in identity verification and trust services for e-business.  Its products include web security services for secure e-commerce transactions, identity verification, managed security services and TrustWatch (www.trustwatch.com), a free toolbar and search site that helps consumers recognize whether a site has been verified and is safe for the exchange of confidential information.  With more than 70,000 companies in over 140 countries using its technology for online security, GeoTrust has rapidly become the second largest identity verification provider in the world. Visit www.geotrust.com or call 800-944-0492 for more information.

Japan Engineers Federation
The Japan Engineers Federation (JEF) is a non-profit organization, authorized by the Tokyo Metropolitan Government and is the premier professional association, responsible for promotion of engineering and professional practices in business, industry, and government as well as of education and training aimed at establishing and maintaining higher standards of true professional competence. Since January of 2000, JEF has been promoting the TRUSTe Japan Privacy Seal Program in close collaboration with Japanese professional associations as well as consumer advocate groups and agencies in public sector. As of April, 2004, nearly 280 sites have been certified through this program. JEF is also facilitating the promotion of seminars and training sessions, geared toward raising awareness of privacy protection as well as key issues surrounding it. JEF is chaired by Professor Katsumi Hoshino of Tama University and JEF Executive Director is Mr. Isao Idota.

Network Advertising Initiative (NAI)
The Network Advertising Initiative (NAI) is a cooperative of online marketing companies dedicated to ensuring sound business practices and resolving public policy concerns in the areas of privacy and emerging technologies. The NAI has successfully launched self-regulatory solutions to online profiling, email marketing and the use of Web beacons. It is also increasingly focused on the issue of unsolicited email (spam) through its subsidiary group, the Email Service Provider Coalition, (ESPC).

For more information on the NAI, please visit www.networkadvertising.org.

Ponemon Institute
Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices in business and government. Our studies address the complex privacy and data protection issues affecting consumers as well as the private and public sectors.

Ponemon Institute is also the founder of the Responsible Information Management (RIM) Council. RIM Council members include a select group of leaders from multinational organizations who are champions within their various industries on issues involving privacy, data protection and security policies.

FitzGerald Communications
A TRUSTe partner since 2000, FitzGerald Communications is a corporate communications agency focusing on technology, telecommunications and life sciences and operating independently as part of the Omnicom Diversified Agency Services (DAS) network. FitzGerald is headquartered in Boston with U.S. offices in Silicon Valley, New York and Washington, D.C. With 75 professionals and deep technology sector experience with both established brands and emerging VC-funded companies, the agency offers a full suite of public relations, investor relations, federal government awareness and opposition research programs while maintaining consistent senior level attention and the exceptional client service seen in a boutique agency.

Gray Cary
Gray Cary is a law firm with approximately 400 attorneys and offices in Austin, Sacramento, San Diego, San Francisco, Seattle, Silicon Valley and Washington D.C. The firm provides corporate and litigation services to clients that range from startups to Fortune 500 companies. Our services are divided into client-defined practice and industry areas, which include the firm's Privacy Services Group. Our attorneys help clients structure comprehensive privacy policies, advise companies on compliance matters, and represent clients in privacy-related litigation. In addition to conducting privacy audits and implementing enforcement guidelines, Gray Cary also consults with clients on certification procedures and seal programs.

Godfrey Q
Godfrey Q and Partners is a marketing communications agency engineered specifically for technology marketers. We get tech. We're passionate about it. We're excited by it. It's what we live to do. Our mission is both simple and thrilling: to create the best technology marketing campaigns in the world. Our agency founders have worked on some of the biggest technology brands in the world: Apple, Cisco, Dell, IBM, Intel and Microsoft among them. We bring this experience to each and every assignment. We're here to prove that big ideas still triumph over big budgets. We get it right from the start.

Wiley, Rein & Fielding
Established in 1983, Wiley Rein & Fielding LLP is a nationally renowned law firm with more than 250 attorneys practicing in over two dozen specialties of law. Our privacy practice group provides legal solutions that ensure that businesses' needs comply with emerging information access restrictions. We represent domestic and international businesses–as well as major trade associations–in a variety of industries including communications, Internet, health care and insurance, financial services, online advertising, biometrics, information security, manufacturing, retailing, franchising and distribution. The group also publishes Privacy In Focus, a monthly newsletter on the latest privacy and information access issues.

To Uphold Higher Standards