Publicity and Public Relations is often the first push in a branding and marketing campaign because it builds both awareness and credibility - two factors essential to reputation management.
As your publicity partner: we take managing your reputation very seriously.
We build positive PR programs and combat negative publicity. Our philosophy in a PR campaign is to be your communications partner to ensure that your messaging and positioning are on-target, consistent, and fully-integrated, not only to each other, but to your overall business plan.
This means that we are your publicity partner offering advice on:
- Event Planning
- Online and Traditional Public Relations
- Press Conferences
- Combating Negative PR
- Public Relations via Search Engines
- Grass Roots Marketing
- Media Planning & Buying
We work with clients to plan and implement full-scale Publicity, Media and Strategic Public Relations campaigns. Because we recognize that each client has unique needs we customize each program to meet your specific goals and objectives.
- Our team has diverse experiences including members who have worked as newspaper reporters and editors, we have a unique ability to relate to the press. Our experience - and our reputation - affords our clients easy access to the media, including reporters, editors and broadcasters.
- We hone a client's story to fit the needs of target media. Our familiarity with the media allows us to match a particular client message with the interests of individual reporters or editors.
- Events are an effective tool to generate publicity, and our team has years of experience conducting press conferences, planning grand opening events, or staging media launches that get results.
- Utilizing technology is an effective and cost-effective way to disseminate your message. Our team can optimize your communications with online sources.