The Wayback Machine - https://web.archive.org/all/20060107011652/http://www.vanguardcompany.com:80/publicity.html

Publicity and Public Relations is often the first push in a branding and marketing campaign because it builds both awareness and credibility - two factors essential to reputation management.

As your publicity partner: we take managing your reputation very seriously.

We build positive PR programs and combat negative publicity. Our philosophy in a PR campaign is to be your communications partner to ensure that your messaging and positioning are on-target, consistent, and fully-integrated, not only to each other, but to your overall business plan.

This means that we are your publicity partner offering advice on:

  • Event Planning
  • Online and Traditional Public Relations
  • Press Conferences
  • Combating Negative PR
  • Public Relations via Search Engines
  • Grass Roots Marketing
  • Media Planning & Buying

We work with clients to plan and implement full-scale Publicity, Media and Strategic Public Relations campaigns. Because we recognize that each client has unique needs we customize each program to meet your specific goals and objectives.

  • Our team has diverse experiences including members who have worked as newspaper reporters and editors, we have a unique ability to relate to the press. Our experience - and our reputation - affords our clients easy access to the media, including reporters, editors and broadcasters.
  • We hone a client's story to fit the needs of target media. Our familiarity with the media allows us to match a particular client message with the interests of individual reporters or editors.
  • Events are an effective tool to generate publicity, and our team has years of experience conducting press conferences, planning grand opening events, or staging media launches that get results.
  • Utilizing technology is an effective and cost-effective way to disseminate your message. Our team can optimize your communications with online sources.



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© 2006 Vanguard Strategies Company, Inc.