Equity Residential®, its affiliates,
subsidiaries and related entities (hereinafter referred to as “Equity”) value
the relationship we have with our residents and potential residents and we are
committed to responsible information handling practices.
Since the privacy of our visitors is of paramount importance to Equity, we wish
to protect it and maintain the trust of our visitors while collecting the
information necessary to protect your privacy. Equity is fully committed to
providing information about the collection and use of personal information
furnished by, or collected from, visitors while using our websites and
services. We offer visitors the choice to decline (opt out) participation in
certain services and promotional benefits provided by Equity and/or its
carefully selected third parties. Below is an explanation of the information we
collect, how we use it, and why the use of this information will benefit our
visitors' experiences.
Equity operates businesses and Web sites under the names, among others, Equity
Residential (equityresidential.com), ERP Operating Limited Partnership, Equity
Residential Properties Management Corp. (equityapartments.com) and Equity
Corporate Housing, Inc. (equitycorporatehousing.com) Equity Condominiums
(equitycondos.com), and Fort Lewis Communities.com (ftlewiscommunities.com).
Equity is the parent company of the entities shown above, and as such, if you
provide information to any of the above entities or Web sites, this information
may be combined or shared between current or future Equity entities and
subsidiaries.
Although our businesses and Web sites have unique services and offerings, they
share a similar privacy philosophy. Equity is committed to following the
privacy principles outlined below in our conduct in the collection, use,
release and security of customer information both online and offline:
-
Providing NOTICE of our information practices.
-
Offering CHOICES about how data is used.
-
Providing the opportunity to UPDATE or CORRECT personal information.
-
Using information SECURITY safeguards.
-
Limiting the SHARING of your information.
-
COMPLYING with applicable privacy requirements.
-
Providing a means to CONTACT US about privacy-related issues.
Equity and/or each Web site maintained by Equity, may have its own privacy
policy, which it may modify as needed consistent with these principles.
PRIVACY POLICY
The following Privacy Policy describes the information and privacy practices for
Equity and its web sites (the “Equity Web sites”). By visiting our leasing
offices or Web sites and submitting information, you consent to the information
practices described in this policy.
This Privacy Policy does not apply to other unrelated Web sites that may be
accessible through Equity Web sites. Our sites contain links to other sites
operated by third parties, including but not limited to third party sites that
display Equity trademarks. Please note the Equity does not control and will not
be responsible for the privacy policies of third party web sites. Third party
web sites that are accessed through links to third party web sites have
separate privacy policies and data collection practices and security measures.
We have no responsibility or liability for the practices, policies and security
measures implemented by third parties on their web sites. We encourage you to
read the privacy policies of those other sites to learn how they collect and
use information about you and to contact them to ask questions about their
privacy practices, policies and security measures before disclosing personal
information.
To assist you with reading through our Privacy Policy, we have provided answers
to questions that you may find most important:
What information does Equity COLLECT and how is it USED?
Use of COOKIES, OTHER TECHNOLOGIES OR THIRD PARTIES to INDIRECTLY
collect information?
Does Equity SHARE the information provided?
CHOICES I have regarding how information is used?
How can I UPDATE or CHANGE my information?
How does Equity SECURE my personal information?
Whom can I CONTACT if I have questions or concerns?
Will this Privacy Policy CHANGE?
WHAT INFORMATION DOES EQUITY COLLECT AND HOW IS IT USED?
What information we collect. We collect personal information such as your
contact information (name, address, phone number or e-mail address). When
submitting personal information on an online or paper form, we will identify
which fields are required in order to fulfill your request. Additionally, our
Web server automatically collects click-stream information such as the address
(or “URL”) of the Web site that you came from before visiting our site, which
pages you visit on our site, which browser you used to view our site and any
search terms you have entered on our site.
When we collect information. While taking advantage of services available
at Equity locations or visiting our Web sites, we may ask that you provide
certain information about yourself. For example, we may request personal
information when you set up an account online, request information or services,
participate in a sweepstakes, promotion or survey, contact Equity with a
question or concern, apply for employment with Equity, complete a Guest Card or
participate in other activities. In addition, when using our Web sites, our
servers may collect click-stream information as described above. Equity may
also use third party providers of customer information to improve the accuracy
of our customer database, to increase our understanding of our customers or to
identify potential customers.
How the information is used. We use the information you provide in order
to 1) fulfill requests for information, 2) provide customer service, 3)
administer sweepstakes or promotions, 4) offer new products and services, 5)
measure and improve the effectiveness of our Web sites, our marketing endeavors
or our services and offers, 6) administer surveys, 7) send marketing
communications or 8) other business purposes.
Back to Top
USE OF COOKIES, OTHER TECHNOLOGIES OR THIRD PARTIES TO INDIRECTLY COLLECT
INFORMATION
Cookies and other Technologies
A cookie is a very small text file that is sent to a visitor's browser from a
web server and stored on the visitor's computer hard drive. It assigns the
computer a unique identifier. It is essentially the visitor's identification
card when s/he returns to an Equity Web site. Cookies save visitors time
because they help us to provide the visitor a customized experience without
having to remind us of his/her preferences each time s/he returns to our web
pages. Equity cookies cannot damage visitor files, nor can they read
information from the visitor's hard drive.
Equity cookies do not follow visitors when traveling on the Internet after
leaving Equity websites. We track the usage of our websites in order to modify
it according to our visitors' needs. We pay attention to what information is
requested and attempt to make it easier to find such information in the future.
If visitors do not want the benefits of these cookies they can set their browser
to reject the cookies. Visitors should consult the instructions for their
particular browser on how to do this. However, visitors should understand that
rejecting cookies might affect their ability to perform certain transactions on
our websites and our ability to recognize their browser from one visit to the
next.
Equity also uses invisible pixels, sometimes called web beacons, to count how
many people visit certain web pages. Information collected from invisible
pixels is used and reported in the aggregate without personally identifiable
information. Equity may use this information to improve marketing programs and
content.
Third Party Service Providers
Our Web sites may use third party service providers to serve ads, send e-mails
and analyze Web site traffic on our behalf. These companies may use
technologies similar to those outlined above to measure the effectiveness of
ads and e-mails. They may also use information about your visits to this and
other Web sites so that we can provide advertisements about goods and services
of interest to you. For this purpose, we may also provide these third party
service providers anonymous information about your site navigation and
purchases.
Back to Top
DOES EQUITY SHARE THE INFORMATION PROVIDED?
Equity may need to share personal information with third parties in limited
circumstances. For example, we may release personal information to third
parties to perform services on our behalf such as; fulfilling our customer’s
requests, sending Equity marketing communications from Equity, conducting
research or surveys, sending regular mail and e-mail on behalf of Equity, or
processing credit card payments. Equity does not sell or rent customer
information to third parties.
Any information you may provide to us either online or offline may be combined
or shared between current or future Equity entities and subsidiaries.
From time to time, we may be required to provide personal information in
response to a valid court order, subpoena, government investigation, or as
otherwise required by law. We also reserve the right to report to law
enforcement agencies any activities that we, in good faith, believe to be
unlawful. We may release certain personal information when we believe that such
release is reasonably necessary to protect the rights, property, and safety of
others and ourselves. We may also release personal information in the event of
a corporate sale, merger, reorganization, dissolution or similar event.
Back to Top
CHOICES REGARDING HOW INFORMATION IS USED
If your information is currently being used to send you marketing
communications, you can opt-out at any time. All marketing e-mail and direct
mail communications from Equity, such as special offers, tell you how to stop
receiving them.
To opt-out of receiving marketing communications from Equity:
-
Follow directions on a marketing e-mail or direct mail communication from
Equity.
-
Send an e-mail with your current contact information to: webmaster@eqr.com
-
Send a request by mail to: Equity Residential, 1715 North Westshore Blvd.,
Suite 200, Tampa, Florida 33607, Attn: Webmaster
If you send a written request by e-mail or regular mail, please be sure to write
“Equity Residential – Privacy” include your full name, address, phone number
and e-mail address and indicate specifically what type of marketing
communications you wish to stop receiving. This will ensure we identify you
correctly in our systems and accurately process your opt-out request.
Equity will take the appropriate steps to implement your request to opt-out.
Please note that due to production and mailing timelines, it may take up to 10
business days for e-mails and up to six weeks for direct mail to make the
requested change. Until that change takes effect, you may still receive
marketing communications from us.
Also, please note that you may still receive business-related communications
such as communications from an apartment management employee if you are a
resident or other administrative communications.
Back to Top
HOW CAN I UPDATE OR CHANGE MY INFORMATION?
Equity wants your information and preferences to be accurate and complete. We
provide several different methods for you to update or change the information
you give us.
To update or change your information:
-
Send an e-mail with your current contact information to: webmaster@eqr.com
-
Send a request by mail to: Equity Residential, 1715 North Westshore Blvd.,
Suite 200, Tampa, Florida 33607, Attn: Webmaster
Back to Top
HOW DOES EQUITY SECURE MY PERSONAL INFORMATION?
Although we cannot guarantee against any loss, misuse, unauthorized disclosure,
alteration or destruction of data, we take reasonable precautions to prevent
such unfortunate occurrences. Equity has implemented internal privacy policies
including disposal procedures for all consumer information. However,
Equity cannot ensure or warrant the security of any information you transmit to
us by e-mail and you do so at your own risk.
Back to Top
WHOM CAN I CONTACT IF I HAVE QUESTIONS OR CONCERNS?
Please contact our Privacy Manager to report any known or suspected privacy or
security breaches or to submit privacy-related questions or complaints. After
receiving your inquiry, we will respond within five business days. You may
contact us in the following ways:
-
Send an e-mail with your current contact information to: webmaster@eqr.com
-
Send a request by mail to: Equity Residential, 1715 North Westshore Blvd.,
Suite 200, Tampa, Florida 33607, Attn: Webmaster
Back to Top
WILL THIS PRIVACY POLICY CHANGE?
Because our Web sites and businesses will continue to implement new technologies
and improve the services and features we provide, this policy is subject to
change. If there are changes or additions to this Privacy Policy, we will post
those changes here or in other formats we deem acceptable, so that you will
always know what information we collect online or offline, how we use it and
what choices you have. If we change our information practices or this Privacy
Policy in such a way that your personal information may be used or shared in a
different manner, we will give you the opportunity to opt-out of having your
information used or shared in that new manner.
This privacy policy was last modified on 06/15/05. Equity recommends that
visitors review this Privacy Statement periodically, as Equity may revise it
from time to time.
|