Sub
Domains - An Inexpensive Solution to Grow Traffic
By:
Dawn Wentworth
A sub-domain is a section of your main web site, set up
and reconized as
it's own cyber real estate. There is usally no cost or very
low cost to set
up multiple sub domains on your hosting account. Sub-domains
are folders
located within a directory of your main site and carry a
pre name to your
existing domain.
Example .. http://www.masteradvertising.com is our main
domain name. But we
use many sub domain names for our research areas, script
testing and
growing development areas. Such as .. http:/ raffic.masteradvertising.com
(for our traffic exchange) http://mail.masteradvertising.com
(for our
members free mail service) http:/ eam.masteradvertising.com
(for our admin
team members) and so on ... To best utilize your subdmains,
it is
important that they all remain on the same theme. Our site
pertains to
advertising. It would not benifit us to launch a pet store
under
pets.masteradvertising.com.
Each sub domain can serve as another gateway into your main
establishment, for visitors, testing marketing stratagies,
and search engines too! Since creating content for a website
takes time, often webmasters simply modify the existing
text of the main site and reuse it on the subdomian site.
It is important that the content is not exactly
the same and that the subdomain does not simply redirect
to the main site.
Otherwise, search engines may not index them and you may
even may even get
tossed from the engines database. Subdomain websites can
be submitted to
the search engines just like your main site. If your website
is doing
alright in the search engines, then imagine having five
more websites out
there for the spiders to find. Five more listings means
that Web surfers
have five times as many ways to find your network of websites.
More and
more search engine algorithms take into consideration the
number and
ranking of sites that link to you. By linking your sub-domains
to your main
site and to each other, the ranking of all of your sites
is improved. Your
subdomains provide a great area for testing banner exchanges
and other
advertising resource mediums, withotu cluttering up the
main site.
Each sub domain will carry it's own traffic statistics,
and campains can be tracked
effectiantly by ones self with server stats or other preferred
tracking
methods. Get creative and branch your services and products
out between your sub domais and keeping them all connected
via your main site. It will increase your keyword density
and rankings per sub domai and most consumers are more confortable
working with a specialized area then a one-stop shop.
About the Author
Dawn Wentworth http://www.MasterAdvertising.com
advertising research and development center
|
