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Conversion Optimization
Maximize the ROI of your Web Site and Online Marketing Programs
by Improving Your Conversion at Every Step
Topica’s solution provides you with state-of-the-art tools
to maximize your conversion of site traffic and PBA programs into
leads; of leads into customers; and of customers into repeat and
more valuable customers.
Your Web site’s, shopping cart,
registration process, email campaigns, landing pages and more can
all be enhanced by our solution to provide a significantly higher
return on your current online investments. Specifically, our
solution can improve your conversion in the following areas:
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Web Traffic to Leads
Topica boosts the conversion of paid search and natural traffic
into marketable leads using customizable data capture forms you
place on your Web site. These forms, be they for newsletter
subscriptions, document downloads or other incentives, collect
self-reported email addresses, demographics and interest-based
data you can’t get from clicks to Google results, display ads,
etc. Rather than expensive traffic bouncing immediately off your
site, you now have the basis to build a lasting and relevant
relationship by email.
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Web Traffic to Online Sales or Registrations
Topica directly increases your conversion of Web traffic into
online sales or successful registrations. Topica conversion
tracking, installed on your Web site, improves your online sales
or registration processes by solving abandonment and collecting
detailed transactional information to support tightly targeted
follow-up campaigns, helping you save lost sales and make more
from successful ones.
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Leads to Customers
Leads from Topica co-registration or other PBA programs go
directly to your Topica database, triggering customized Topica
autoresponders which act instantly to deliver promised materials,
offers or incentives to leads in their most responsive state-
right when they have opted in. Pre-scheduled, multi-message,
targeted campaigns continue to work your leads and can do so with
ever increasing relevance by responding to clickers, openers,
completed online sales and more.
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Current Customers to Better Customers
Topica gives you the data tools you need to convert current
customers into repeat, happier customers that buy more. Topica
audiences allow you to segment your customer (or lead) list so
you can send campaigns which are tightly targeted to
self-reported interests, demonstrated behaviors, or even known
purchases, e.g. you can now offer women’s shoes to women; a
detailed travel itinerary to user who clicked a link to a Nepal
trek; a digital printer offer to a digital camera purchaser, and
more. The right offer to the right person at the right time
results in higher conversion.
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Topica’s conversion tools can be quickly and easily
integrated with your Web site and current online programs, in
addition to facilitating whole new programs, all of which can
offer near-instant improvements to your bottom line. Contact us
to improve your online conversion today.
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Topica’s an easy and inexpensive way for our small business
customers to increase their sales through an additional channel of
communication with their customers.
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Pete Ashley
Director of Business Development
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