| The Merchant Rating System is an integral part of Yahoo!'s program to guarantee a positive, high-quality online shopping experience. All Yahoo! Shopping merchants are required to participate in the system.
In the old rating system, merchants who offered excellent customer service were awarded a Top Service icon
( ). In the new system, all merchants will be awarded
stars to denote the level of customer service they offer. A rating of five stars is the equivalent of the old Top Service rating. Below is the new star system used to rank Yahoo! Shopping merchants. |
| - Excellent |
| - Very Good |
| - Good |
| - Fair |
| - Poor |
Use merchant ratings to make more informed purchasing decisions. And, after you place an order, contribute your feedback by filling out a merchant evaluation form.
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How are merchants rated?
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The rating system gathers feedback from shoppers about Yahoo! Shopping merchants and then uses the feedback to determine an overall rating for that merchant. The system is weighted so that the merchant's overall rating reflects the majority of customer
ratings. If most customers rate the store positively, the rating will reflect this. The overall rating is displayed next to the store name whenever it appears in the Yahoo! Shopping pages.
Merchants that don't have a rating have not received enough customer ratings to assign a star rating with confidence. Merchants with a rating of less than two stars are removed from Yahoo! Shopping.
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Featured Merchants
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Featured Merchants are advertising partners whose stores offer a proven online shopping experience. While Featured Merchants do not participate in the Merchant Rating System, Yahoo! Shopping works with these popular merchants because of the high-quality products, great selection, and established reputation they offer. |
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