What Is Keyword Density?
This is the ratio of how many times a keyword or keyword phrases appears on a page as compared to the total number of words on the same page. It is one of the most critical aspects of successful search engine optimization. To aid in improving your placement within the search engine results, your keyword density must be adjusted to within a specific tolerance. You must calculate your keyword density by dividing the total number of words on your page by the number of times that the keyword or key phrase appears. Keyword density is critical in the marketing potential of your website and your search engine optimization strategy.
There is also a definitive line between strategically scattering these keywords throughout your content versus grouping them all together in a non-sentence structure just for keyword density purposes. The latter is known as Search Engine Spam and you will get penalized for doing it. Another common black hat SEO technique is to change the text of the keywords to the same color as the page's background, which is known as hidden or invisible text. Don't think you can fool the search engines - they already have the technology to this and will penalize you for using this technique.
Important Notes about Keyword Density:
Search engines have evolved dramatically over the past years and you know longer have to have the heavy saturation of a keyword or key phrase to get the same results as earlier. Today, a density factor of 3 to 5 percent is more than adequate providing the keywords are related to the total subject matter of the page.
How to implement a keyword campaign into your page.
To
start out, you need to understand how people search for information on the major
search engines. What are all the variations of the words you have chosen and what
groups of those words are used in Key Phrases when people do a search.
More important is relating those keywords to the your topics and the topics to the page title and description meta tags. Once this is done, look closely at all your keywords for related words that may be used to fine tune your page and optimization techniques. Variations of words and phrases, plurals and keyword-verb agreements will also help in defining a page topic the the search engine.
