Pay-Per-Click Marketing
- Own your own search terms
- Maximize your visibility
- Receive the highest value for your investments
- Employ sound management techniques
Introduction
Pay-Per-Click services like Yahoo's Overture and Google's Ad Words use a "bidding" system to rank sponsored listings. Once your organization "owns" a search term, VKI will manage your listings on a daily basis to ensure maximum visibility at the lowest possible cost.
Our pay-per-click service ensures that you maximize the return on your sponsored listings. Our team will continuously track and update your listings to ensure you are receiving the highest value for your investment.
Pay-Per-Click Strategies
Currently our pay-per-click strategies focus on two of the industry leaders in PPC marketing, Overture and LookSmart.
Professional Set-up
It's important that your initial submission to PPC's be done correctly to attract relevant traffic to achieve better value for your marketing investment.
Our SEO consultants conduct research to make sure you cover maximum ground before making your initial submissions. Our research techniques allow our clients to bid exclusively on many search terms; as well as competing for the hidden gems at a minimal cost.
Pay-Per-Click Management
We also offer a monthly pay-per-click subscriber option following the set-up phase. An Internet Marketing specialist will oversee every aspect of your PPC campaign including:
- bidding strategy formulation
- budget setting
- twice daily bid monitoring
- monthly reporting
As a monthly PPC service subscriber, you also receive free additions to your keyword base as your business grows. This includes expert set-up and proper research for potential keywords.
