| For Search Engine Optimization F.A.Q's, Click Here. |
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| What is a web site going to cost me? |
The factors that we consider when estimating the cost of a web site are:
- The amount, nature and authorship of the content.
- What functionality is required.
- Degree of search engine competitiveness desired.
- Project delivery schedule.
Due to the uniqueness of each web site when determining each of these factors, it is very difficult to provide package based pricing. But in general, a brochure web site designed to promote and create an initial presence on the web with secure contact features and a half dozen pages of content would cost $3000 |
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| How long does it take to complete a Web site? |
| Our general web site, as listed above, would take approximately 4 weeks to complete. |
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| Why should I do business with The Info Group? |
| Having been in business since 1998 we bring a wealth of experience in web design and applications and search engine optimization. Our approach is personable and project oriented to ensure timely delivery with excellent results. |
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| I want to be responsible for changing and updating my web site, is this possible? |
| Absolutely! We strongly encourage each of our clients to update their sites on a regular basis. This work can be done by us or we can design a powerful, dynamic site that allows you to manage the process. |
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| What is the process in creating my web site? |
| Our first step is to sit down and determine your goals and needs for the web site. We then agree on specifications and a project plan which are used to measure the final product and delivery schedule. You provide as much of the content (logos, images, text, stories, product descriptions, etc) as you can and we provide the remainder. The plan supports interaction and agreement at each milestone of the project. |
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| What is the process of optimizing a web site? |
Our process begins with a complete analysis of your site including:
- Site architecture
- Robot accessibility
- Keyword competitiveness
- Link popularity
- Current use of meta tags
- Presence of sitemap, robots.txt file
- Current use of alt image tags and body tags
- Analysis of competitor web sites
We then design an effective plan of optimization, develop and submit the site. The process is iterative until we gain the results we seek. |
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| What do you mean by optimize? |
| Optimization is a generic term that includes:
Meta tag generation, proper use of link text, development of a site map or a robots.txt file,
proper use of alt images tags and body tags and proper and effective keyword
placement in body content. |
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| How long does it take to optimize a site? |
| The length of a search engine optimization campaign will vary based on the amount of
work to be done and the number of pages that need optimization. However, a general
brochure site of 6 html based pages takes approximately
two weeks from keyword research to initial submission. |
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| How long before I achieve rankings? |
| A new website can expect to see rankings within 45 days in several engines, an existing website can usually see an improvement within 30 days depending on when the search engines update their listings. |
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What is Pay Per Click and how is it different than search engine rankings? |
| Pay Per Click (PPC) is sponsored advertising offered by various search engines. For a fee per
click, keywords you select will appear in sponsor results on the pages of the search
engines funded with your your pay per click account.
These results will appear in highest to lowest bid order, limited by the top 6 - 8 results (search engine dependent). "Search engine rankings" (organic listings) are results
displayed by the search engine which have not been purchased and are derived by the engine algorithm. These results are marked as "web results"
or "additional results". |
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| Do I need to link to other sites to get good rankings? |
| No, but you do need links from other sites to yours to achieve good ranking results. |
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How long does your search engine optimization last? |
| Our seo campaigns run a minimum of 6 months. A monthly maintenance program is essential to realizing the full potential of your seo investment and continuing to maintain or improving your rankings. We also strive to find additional keyword potential when engaged on a maintenance program. |
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| If I stop using your service after my initial campaign will I lose all of my rankings? |
| Maybe. There are too many variables involved in seo to answer with a simple yes or no. However, it's a fact that search engines respond positively to sites that are active and include fresh
changes and continous linking building. Again, a monthly maintenance campaign is essential to an
effective internet marketing campaign. |
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| How much does a campaign cost? |
| Our campaigns vary according to the work that needs to be done, the competitiveness of
the keywords and the number of pages that need optimization but our minimum fee
for a project is $4000. |
