Ad Banner Design and Copywriting

We blend creativity and technology to produce interactive advertising solutions that enhance our clients' ROI.

We have a talented team of seasoned traditional and online marketing specialists, copywriters and graphic designers who are familiar with all the latest technologies and online consumer behaviour research studies. From simple static and animated banners to streaming media, from Podcasts to animated product tours, we create persuasive campaigns which build brands while enhancing click-through and conversion rates.

Here are some key findings from the latest research about online advertising effectiveness:

• Optimal impression frequency - Data obtained from 16 million impressions served over the course of three weeks indicated that maximum revenue was achieved between one and five impressions. Revenue per impression dropped significantly after the 20th impression, but frequencies from the 6-20th impression maintained significant performance.
• Optimal creative size - Testing of over 15 million users served more than 168 million impressions during a one-week period showed that 728x90 banners had a lower conversion rate than standard 468x60 banners, while pop-ups and skyscrapers had higher conversion rates. Pop-ups were 13 times more effective in generating clicks and conversions than the standard banners.
• Rich media versus non-rich media creative performance - Employing the same data parameters as were used in determining optimal creative size, research indicated that rich media is not effective in generating clicks when compared to non-rich media. However, rich media is approximately four times more effective in generating conversions.
• Optimal ad performance by day-part - Analysis of approximately 11,000 ad and site combinations demonstrated that, for the most part, advertisers achieve peak performance during work hours - with the highest performance occurring around noon.

However, results indicated that in each hour there are banners that perform better than average or worse than average. For example, one advertiser achieved peak performance between the hours of 2 a.m. and 5 a.m., while an ad for another advertiser showed peak performance between the hours of 10 a.m. and 12 p.m.

• Internet Marketing
• Search Engine Optimization
• SEO Report Card™
• Usability
• Email Marketing
• Link Building
• Text Link Ads
• On-line Campaigns
• Ad Banner Design
• Pay-Per-Click Strategies
• Directory Submissions
• Reporting