 |
Customer Spotlight |
Highlights |
360° Marketing Expertise |
||||||||||||||
 |
||||||||||||||||
"DART for Advertisers enabled us to understand the true reach of our online ads on a site-by-site basis and to implement the XMOS research which demonstrated our ads' effectiveness in driving purchase consideration for the Ford F-150."view case study » 
"DART for Advertisers provides key metrics that really help advertisers like Durex understand what works for their online advertising so results can be optimized for the future."view case study » 
"DART Enterprise has helped us to understand where users are going on our site and their buying behavior patterns so we can continually adjust offers, placements and creatives to improve buy-through and maximize sales."view case study » |
Search Trend Report DoubleClick Q3 2005 In the third quarter of 2005, DoubleClick’s Performics 50 Search Advertising Trend Report found that search keyword costs are rising. The report also observed a continued shift in keyword rankings, driven by a combination of competition, branding and trademark policies. The Online Advertising Landscape, Europe DoubleClick and U.K.-based analytics group E-Consultancy examine online advertising trends in Europe. The report focuses particularly on Europe’s three largest markets for online marketing spending: the U.K., France and Germany, paying particular attention to trends in rich media and search marketing in those markets. The Evolution of Rich Media Advertising This research-packed white paper examines several key issues in rich media, including which industries are the leading adopters of rich media, how marketers are measuring audience engagement and brand impact, and what new emerging technologies, such as online video, have them most excited. Press Releases
Performics Charts 2005 Holiday e-Commerce Data, Predicts Similarities for 2006 »1/10/2006DoubleClick's Sixth Annual Consumer Email Study Shows Email as an Integral Part of Consumer Lifestyle »12/21/2005 |
With over 2000 successful implementations, DoubleClick is the preferred partner of leading companies worldwide for a full range of multi-channel marketing solutions.
Knowledge Central
Download our latest research reports and view our complete library of benchmarking studies and primary research.
Stay posted on the latest research and trends. Subscribe to the Smart Marketing Report and other DoubleClick communications:
|
||||||||||||||
|
|
|
|
|
||||||||||||
