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E-COMMERCE QUICK FACTS
E-Commerce Market Size and Trends
Online Population and Internet Commerce Market Size
The increase and penetration of online use in the US increases
the potential market size for businesses on an annual basis. A large
share of the expected growth in Internet commerce can be attributed
to the increase in the online population:
- US online population estimated to increase nearly 50%, from
142 million in 2001 to 211 million by 2006 (CAGR of 8.2%).
- U.S. online retail sales will grow from $40.4 billion in 2002
to an estimated $112.5 billion in 2006 (see Figure 6 below).
- There are 2.3 million small companies in the U.S.; with 16%
of these in the retail trade and 60% of all small companies have
an online presence - potential market size for our service is
upwards of 200,000 companies.
- Online shopping population will grow from 66 million in 2001
to 132 million 2006 (see Figure 7 below).
- Annual spending per buyer will increase from $457 in 2001 to
$784 in 2006.
Figure 1 U.S. Online
Retail Sales
Note: Excludes sales of travel products, automobiles, and prescription
drugs.
Source: Jupiter Internet Shopping Model, 10/01 (US only)
Figure 2 U.S. Online
Shopping Population
Source: Jupiter Internet Shopping Model, 10/01 (US only)
© 2002 Jupiter Media Metrix, Inc.
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