West is a German tobacco brand owned by the British company Imperial Tobacco.
West has been the principal sponsor of the McLaren Formula One team, renamed West McLaren Mercedes, since 1997. In July 2005 West terminated its relationship with McLaren due to a European Union ban on tobacco advertising.
West: "West is our biggest cigarette brand, an American blend filter cigarette that was launched in 1981 and is the current sponsor of the WestMcLarenMercedes Formula 1 Team."
Since the early 90s it has become a popular brand in more 100 countries, with particular strengths in Western, Central and Eastern Europe.
Today West is the second largest selling cigarette in Germany, the leading brand in Slovenia and Slovakia and a strong performer in Russia, Azerbaijan and Poland.
Launched over two years ago, the make-your-own product was the first on the market in Germany and remains the market leader in Germany. Using a special filling device, the tobacco is inserted into standard West filter tubes.
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