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More Telemarketing resources, and news about telemarketing, such as registered nurses report concern over insurance telemarketing, etc. |
What Information Does the Rule Require Sellers and Telemarketers to Provide to Consumers? The Rule specifies four broad categories of material information that sellers and telemarketers must provide to consumers: 1. Cost and Quantity 2. Material Restrictions, Limitations, or Conditions 3. No-Refund Policy 4. Prize Promotions More info. about telemarketing in Keyt Law.com |
TelemarketingTelemarketing is the most interactive marketing medium available. Telemarketing allows you to answer your prospects questions, address their concerns, and overcome their objections. Telemarketing is the only marketing medium that allows you to adjust your strategy midstream and make any changes at any time necessary to increase results. With telemarketing, you can change both your offer and audience with just one phone call. Telemarketing scripts can be edited with a moments notice. And telemarketing calling hours can be adjusted. Where else can you change your marketing program on the fly? Telemarketing is the only medium that offers this flexibility. Telemarketing provides you with immediate feedback & valuable information that can be quickly analyzed.Telemarketing consistently outperforms all other forms of marketing and is the most powerful, cost-effective marketing vehicle available today. Telemarketing is a powerful, multi-billion dollar marketing vehicle. It should be part of your marketing plan. Telemarketing is the only form of advertising that requires an immediate response.Newspaper and magazine ads, radio promotions, billboards or direct mail demand little or no immediate attention. They can all be ignored. Not telemarketing. When the phone rings, the natural response is to answer it. Rarely do you just ignore it. Telemarketing provides you with a captiveaudience the minute the phone is answered. With telemarketing, you can instantly establish a conversation. It is much easier to get your message across when you engage in a dialogue and questions can be answered. Two-way communication using telemarketing is very powerful, and very productive. Telemarketing provides you with endlessopportunities to increase and better your business. Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day, 7 days a week, 365 days a year. Learn more abotu telemarketing, please visit 5 Star Telemarketing Telemarketing Sales Rule
Calling times are restricted to the hours between 8 a.m. and 9 p.m. Telemarketers must tell you it's a sales call, the name of the seller, and what they are selling before they make their pitch. If it's a prize promotion, they must tell you that no purchase or payment is necessary to enter or win. It's illegal for telemarketers to misrepresent any information; any facts about their goods or services; earnings potential, profitability, risk, or liquidity of an investment; or the nature of a prize in a prize-promotion scheme. Before you pay, telemarketers must tell you the total cost of the goods and any restrictions on getting or using them; or that a sale is final or non-refundable. In a prize promotion, they must tell you the odds of winning, that no purchase or payment is necessary to win, and any restrictions or conditions of receiving the prize. It's illegal for a telemarketer to withdraw money from your checking account without your express, verifiable authorization. Telemarketers cannot lie to get you to pay, no matter what method of payment you use. You do not have to pay for credit repair, recovery room, or advance-fee loan/credit services until these services have been delivered. It's illegal to help deceptive telemarketers if you know - or consciously avoid knowing - that they are breaking the law. Your state law enforcement officers now have the power to prosecute fraudulent telemarketers who operate across state lines. Go NCSU to know more about telemarketing Targeted Business Telemarketing ListsYour TOP resource for targeted sales leadsThe Perfect List Searching for the perfect business telemarketing list can be a daunting task. An outdated list or a list containing inaccurate titles or phone numbers not only wastes your time, it costs you money. There are thousands of business lists available all having different prices
and selection criteria. We have specialized experience in providing telemarketing
lists and leads for a wide variety of industries. Selection FindMoreBuyers.Com offers you the largest business telemarketing list universe available, including: broadest selection of companies by size, revenue, and type Price By using a business telemarketing list created specifically for your precise needs, you'll save precious time prospecting. Don't waste time calling the phonebook. Maximize your efforts by calling a list tailored specifically to your personal business needs. Want to make more sales from the best telemarketing leads? Give our marketing specialists a call at (800) 711-LIST (5478). More info. about telemarketing, please visit Find More Buyers Focus on: Selection criteria for choosing a dedicated business-to-business service agency
A. A dedicated B2B telemarketing service agency exclusively conducts business-to-business telephone campaigns. This type of agency contacts professionals at their places of business with presentations on business-related topics. Since high-level decision makers in major corporations are the contact people, a dedicated business-to-business service agency has a unique niche in the telemarketing industry. When a company represents itself as a dedicated business-to-business service agency, it commits to contacting only the business community. Therefore, it must employ Corporate Communication Representatives (CCRs) who can comprehend and understand a wide variety of products and services. The business-to-business service agency should exemplify professionalism and dedicate itself to meeting the telemarketing needs of the companies represents. Q. What aspects of the telemarketing company's profile should I consider when selecting a business-to-business telemarketing company? A. The history and the philosophy of the telemarketing company should be examined to choose a service agency that will meet the individual needs of your company. Its overall marketing philosophy should parallel your company's approach to business situations. The list of past and present clients of a business-to-business telemarketing company is a reflection of the company's expertise and reputation Q. What are the initial steps I should take to choose a business-to-business telemarketing company? A. When choosing a business-to-business telemarketing company, it is important to speak to several companies that specialize in this area of telemarketing. The initial communication with the company will provide an indication of its professionalism and expertise. After the telephone interview, choose three or four companies and request a written proposal for your project. Evaluate these proposals and determine which companies you would like to visit. It's important to take the time to visit every company you are considering using for your project. You should plan to spend several hours with each company to fully understand its philosophy and implementation of business-to-business telemarketing. During your visits, meet with the principals and the management of the telemarketing facility. This will enable you to determine the style of management that will oversee your project. Your final decision should be based on a combination of the written proposal you received and your on-site visit. Q. Will the physical appearance of the telemarketing center affect the productivity of the CCRs? A. The atmosphere in which people work has a tremendous effect on the work they produce. The telemarketing facility should be bright and spacious. The appearance of one's workstation can and should add to the overall atmosphere. It is important for the office appearance to exemplify professionalism and stability for the CCRs as well as for the clients. Q. What should I do if the business-to-business telemarketing company I choose is currently conducting a program that is in direct competition with my program?
Q. What are some of the distinguishing qualities of an excellent business-to-business CCR? A. Professional CCRs should be able to communicate with high-level executives and conduct intelligent. knowledgeable conversations. A well-trained CCR will be able to go beyond the gatekeeper and reach the decision maker. The CCR must have the ability to convey his or her message in a short time and also establish a business relationship during the telephone call. It is imperative for CCRs to have the capability to understand a wide variety of subjects and communicate the mission and vision of the company they represent. Naturally, all basic qualities that are indicative of all telemarketers are also necessary in this instance. To judge the quality of the CCRs at any business-to-business facility, it is important to meet the CCRs and listen to their presentations. Any professional business-to-business telemarketing company should be amicable to this request. Q. How does a business-to-business telemarketing company use scripts to convey to a corporate message? A. The scripts used for business-to-business campaigns should give the CCRs a track to run on and should be much less structured than those used for business-to-consumer calls. When conducting a business-to-business telemarketing presentation, it is imperative for the CCRs to react to individual situations. Certain liberties can be taken based on customer response, and it may be necessary to deviate from the prescribed call guide to deliver the most effective message. The conversations should be interactive and standard rebuttals used during business-to-consumer calls should be avoided. For a service agency to correctly present an offer or properly conduct a research survey, a script must be used that affords the CCR the flexibility to address the individual needs of each potential customer or respondent. A business-to-business script must be conversational and allow for an open exchange of dialog. Copyright Technology Marketing Corporation Jun 1994 Info. about telemarketing in Find Articles Antique Way Investment Service Banking Service By Mortgage Child Healths Man Healths Autos Home Registered Nurses Report Concern Over Insurance TelemarketingWithin the last several weeks, concerned nurses have been calling our office asking whether the Board of Nurse Examiners is involved in the telemarketing of insurance benefits related to their professional license. The answer is "NO." The Board is not affiliated with, and does not endorse, any company offering insurance benefits. Any company or organization who attempts to represent that the Board of Nursing offers or endorses such insurance benefits would be engaging in false representations. It has specifically been reported over the last several weeks that telemarketers are phoning licensed registered nurses identifying themselves as agents for American Income Life Insurance Company and offering "free" supplemental insurance benefits. Apparently, the nurses are informed that they are entitled to the free benefits by virtue of holding a nursing license in the State of Texas. In one instance, the caller stated that all nurses were "required" to have the insurance. The telemarketers have stated that if the nurse wishes to obtain the free insurance, a company representative must deliver the insurance card in person at the RN’s home, rather than by mail or delivery while at work. Additionally, many of the nurses have asked the telemarketers how they obtained their phone numbers. The nurses are apparently told the phone numbers have been provided to the caller by the Board of Nurse Examiners or from the RN’s license renewal form. It is likely the callers have obtained the phone numbers from a source other than the Board of Nurse Examiners. The Board does not maintain phone numbers for registered nurses in its data banks, nor are phone numbers requested during license renewal. The name and reported mailing addresses of RNs in the State of Texas are public information and are available to the public or private requestors pursuant to the Public Information Act. The law does not grant the Board of Nurse Examiners the right to ask the requestor why they are requesting information or how they will use it once it is obtained. However, Social Security Numbers are not subject to disclosure and must be maintained as confidential by our agency. The Board of Nurse Examiners does not have jurisdiction over the telemarketers, American Income Life Insurance Company, or other insurance companies. This is true even if the insurance is being offered to registered nurses. However, the Board has reported the nurse complaints it has received to the Texas Department of Insurance and the Texas Office of the Attorney General. Ed Orell, a representative of American Income Life Insurance Company, responded to inquiries made by Board staff shortly after the Board began receiving calls from concerned nurses. Mr. Orell’s e-mail stated that American Income Life Insurance Company is an insurance agency that specializes in making benefits available to working men and women. It's marketing process consists of cold calling lists of working people and offering them health discount cards and the opportunity to take advantage of insurance being made available to them. If RNs do not want to be seen, the company does not set the appointment. However, once an appointment has been set, a licensed insurance agent comes out to the home to drop off the discount cards and explains the optional insurance available. If a prospect would like to take advantage of the insurance then they can do so at that time. Mr. Orell's e-mail further stated that American Income Life Insurance in no way claims to be endorsed by the Board of Nurse Examiners and would never "claim that a portion of [the RN’s] licensing fee is paid to our company." He stated further that "if an agent representing our agency ever made a claim like this, whether express or implied, they would no longer be working at our agency" and would be terminated. Any inquiries of the company may be made at (972) 789-9663. Any individual who wishes to report a complaint of inappropriate insurance benefit telemarketing is encouraged to call the consumer information line at the Texas Department of Insurance at (800)252-3439 or follow complaint procedures described in the TDI website at www.tdi.state.tx.us. For more info. about telemarketing, please visit State Training the telemarketing trainer"They shoot trainers, don't they?" That's a quote from my friend and colleague, Judy Lanier, as she opened a speech on the subject of training. Gosh! I wish I had said that. Being a trainer of telemarketers and customer service representatives can be a wonderful, fulfilling experience, and at times, it can be a real challenge. At a cocktail party I recently attended, a woman asked me, "What do you do?" I replied, "I'm a telemarketing trainer and a consultant on telemarketing script-writing." "Oh really," she said, and continued, "Are you training them not to call during my dinner parties with their absurd surveys and ridiculous offers?" I took a couple of deep breaths and said, "In my training, I do everything I possibly can to lessen the bad rap telemarketing gets from a few inconsiderate or misguided operators....It's a shame that a great and growing industry has to suffer because of the image those operators present to people like you. You see, telemarketing involves much more than just calling to houses. It's the absolute hub of the entire sales world. The world is changing rapidly and although it's not perfect yet, we're doing our best to make telemarketing a reputable and honored profession." I could see she was losing heart in this conversation, so we drifted on to something less controversial to discuss. I want to tell all trainers and telemarketers out there that I'm proud to be a telemarketer, and I'm proud to stand up and tell anyone what we're doing to make it better. I hope you will join me. This article is written to assist trainers everywhere in the exciting and rewarding job of training telemarketers. You are welcome to take any hints, suggestions or "gems of wisdom" you find here and make them your own in the interest of furthering our great profession. In my recently published book, Scripwriting For Effective Telemarketing, I point out that it's rare to find telemarketers with natural ability. So business owners must do the next-best thing. That's to try to hire people with good traits and abilities that can be molded into a form that will serve their purpose. This means people must be trained to develop special skills that are essential to obtain the kind of performances needed to successfully compete in today's fast-paced world, and kill the bad rap on telemarketing. Telephone mastery is a skill that can and must be developed in every person who will come in contact with business prospects, customers or clients. For more info. about telemarketing in Find Articles Sample Telemarketing ScriptContrary to popular belief, telemarketing is an excellent way to drum up business and enhance customer awareness. From multi-million dollar corporations to small businesses to political campaigns, telephone marketing is utilized by business men and women all over the globe. If you own or head a business and are looking for an effective way to increase sales, look no further than telephone marketing. Telephone marketing can be effective for a variety of different businesses. Let's say, for example, that you have just opened up a new restaurant. In addition to mass mailings and/or newspaper advertisements, utilizing the services of a telephone marketing company can put the name of your restaurant in the ears of potential customers long before you serve your first dish! The same can be said of larger businesses such as those offering professional services. Hiring someone to telephone market your pool cleaning company, for instance, is an excellent way to generate new business and keep members of your local community informed as to sales and or specials your business might be offering. What's more, hiring outside telephone marketing professionals frees your time and enables you to better serve your current clients! Regardless of what type of company you run, telemarketing is a wise option. Telemarketing outsourcing enables you to concentrate on the more business-oriented aspects of the process. By engaging services of our telemarketers, you can literally triple your output in a matter of days. This pyramidal process then frees you up to concentrate on other ventures. Outsourcing allows you to dramatically scale your efforts with minimal increase of internal overhead. In addition, technology, personnel, and legal issues can be a huge burden. Effective outsourcing will allow you to concentrate on running your business - while allowing Go4Customer to manage your customer contact operations. Our telemarketing services are designed to form new leads and follow-up with prospects and past or current clients. Addresses, contacts, and all other pertinent information is verified during each phone call to better your chances of reaching the person who is most likely to do business with you. Of course, setting up a Telemarketing Outsourcing operation requires a tremendous amount of hard work. We’ve the skills, capabilities to make your Telemarketing Initiative a successful one .and have operational platform acceptable to all parties involved. Outbound telemarketing enables you to reach your customer base in an exciting and innovative way. Why continue to work from an inefficient telemarketing platform when there are so many opportunities for improvement? You can meet and exceed your current quota simply by employing a few basic principles of outbound telemarketing. When you combine the right people with state-of-the-art technology, you can't help but achieve powerful results! Our outbound telemarketing call centers are the most advanced in the country. All of our outbound telemarketing facilities can provide you with custom reporting, hot transfers, 3rd party verification, digital recording, digital backup, off-site monitoring, and web-enabled outbound telemarketing programs. All of our outbound telemarketing call centers are equipped with predictive, automated, and manual phone stations. One of the keys to voice advertising is to target your customer niche as effectively as possible. Those who cold call in a non-systematic way -- via alphabetical order, for instance -- do their efforts disservice. There is no need to channel your energies into a platform that has been proven to fail. Learn more telemarketing info. in Go 4 Ccustomer |