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Northern California lies on the same latitude as Spain, Greece, Turkey, and southern Italy. This, Joanne Weir explains, accounts for its similarities to these Mediterranean lands. Tied to a U.S. public television show, Weir Cooking invites you to enjoy the fruits of California's wine country. Focusing on olives, goat cheese, crunchy crostini made from artisan baked bread made in wood-fired ovens, wine, and other ingredients commonly associated with both areas, she provides recipes marrying the culinary bounty they share. In this collection of 140 recipes, Weir manages to draw cooks and more passive recipe readers into the California experience, describing how the development of small-family farming in northern California contributes to the soul-lifting experience of shopping at San Francisco's Ferry Plaza Farmers Market, where urban customers become part of a friendly and revolutionary agricultural community, farmers remember what they like, and conversation leavens the interchange.

Weir's classic white bean soup warmed with rosemary and pizza topped with pungent arugula and shaved Parmesan cheese are the epitome of California cooking recipes. She is brilliant, too, at giving familiar dishes a new twist, poaching balls of buffalo mozzarella in warm, fresh tomato sauce perfumed with basil and frying risotto flavored with olive paste into irresistible, bite-size croquettes she calls Rice Olives. Any cook can appreciate the intelligent simplicity of lamb grilled on skewers of fresh rosemary and will gladly undertake the modest effort required to serve salmon drizzled with blood orange vinaigrette accompanied by plump asparagus. Apart from the TV show, Weir's way with food and her passion for northern California lets this book stand alone as a source for convivial meals. Purely American cooking recipes

Purely American Home Page

Purely American (a gourmet food company) specializes in developing food mixes that come with cooking recipes. Not only are these cooking recipes well written, many have unique features which make preparing these regional American dishes a real experience.

Along with cooking recipes , we have developed a series of over 80 hand- crafted bean soups, pasta salads, chilis/stews, and bakery products uniquely designed to celebrate famous American places, people, foods, and traditions. Each of our products is presented in a very attractive mix format and includes a pre-measured base of all-natural ingredients, a detailed, easy-to-follow recipe, and a brief history explaining the product's theme.

In the mid-eighties, Ray Leard opened a small healthy deli in Norfolk, Virginia. To attract business, he began to serve delicious soup from New Orleans called French Market '18 bean'. Sales were barely breakeven during that first year and Ray realized that the restaurant needed an additional revenue base to survive. He decided to start packaging his version of this popular New Orleans soup to sell to the many tourists who came to his restaurant. The idea worked so well that during the next two years he introduced five other regional bean and pasta based mixes.

At that time there were several other companies offering the same kind of products. Ray decided to improve upon what he saw in the marketplace by creating bean and pasta mixes that celebrated famous American themes. He accomplished this by including a short history on each product that he researched and wrote along with a related pen and ink sketch. Tourists who bought the mixes while visiting his restaurant began calling to request more by mail.

Unable to find a manager to help operate the restaurant, Ray sold it in 1987 to devote full time to developing Purely American. Ray spent all of 1988 packing and shipping products out of his living room. The business really took off and he was able to move to a real warehouse -their current location - in January of 1989.

Over the next nine years, sales at Purely American have grown ten fold. To attract sales throughout the year, Ray successfully introduced several warm weather pasta salad mixes. The company now sells its 70 + products to over 4,000 retailers in all fifty states. Several products have been created as part of the Share America program designed to help raise needed funds for several environmental causes. Ray continues to see unlimited potential for Purely American as more and more consumers discover the health benefits and versatility of consuming beans, pasta, and grains.

Please visit Purely American to get your more cooking recipes.

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