Link Experts Delivers Search-Friendly Advertising Solutions

Before Link Experts, online advertisers seeking to drive traffic were forced to choose between branding ads (banners) and response ads (paid search or performance based). While each can deliver benefits, search engines do not recognize these advertisements or consider them in determining your natural ranking. Link Experts has designed an online advertising method that ensures ads have impact in search engine ranking algorithms. Advertisers ranking in natural search results will improve due to links from high-quality web sites. This achieves an elusive goal for online advertisers.

The Power of Natural (or Organic) Search Results

Natural search results consistently generate higher click-through and conversions than any paid advertising. Studies have shown that more than 2/3 of Internet searchers click the natural search results before the sponsored search links. Combined with the fact that over 75% of Internet users begin with a search engine when seeking products or services online, it becomes obvious that sites not appearing near the top of natural search results are at a distinct disadvantage. As Wired News* reports, "the difference between a high and low ranking can literally be the difference between a thriving online business and Chapter 11."

Simple and Effective Text Ads

Link Experts ads are text blocks, but they are also real advertisements that provide opportunities for messaging and brand-building. Link Experts ads generate impressions and click-throughs while simultaneously improving the advertisers search engine rank for selected keywords in natural search results.

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Predictable Budgets & Immunity from Click-Fraud

Traditional online ads are priced by the number of impressions (CPM) or on a per-click basis (PPC). Link Experts ads priced as a flat monthly fee based on the traffic, topic, and availability of space on chosen publisher sites. Regardless of impressions or click-through, advertisers will never be surprised with an unexpected fee. Because Link Experts ads influence natural search results, traffic from search engines will increase, but no per-click charge will be incurred. Just as important, natural search results are immune from click fraud, in which malicious users click paid search results simply to drive up advertiser costs.

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