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That's
right, there's a reason to use certain colors to convey
a specific message
• Red evokes aggressiveness, passion, strength,
vitality.
• Pink evokes femininity, innocence, softness,
health.
• Orange evokes fun, cheeriness, warm exuberance.
• Yellow evokes positively, sunshine and cowardice.
• Green evokes tranquility, health, freshness.
• Blue evokes authority, dignity, security,
faithfulness.
• Purple evokes sophistication, spirituality,
costliness, royalty and mystery.
• Brown evokes utility, earthiness, woodsiness
and subtle richness.
• White evokes purity, truthfulness, being
contemporary and refined.
• Gray evokes somberness, authority, practicality
and a corporate mentality.
• Black evokes seriousness, distinctiveness,
boldness and being classic.
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Choose colors that match your mission and the message
you wish to convey
Of all the forms of non-verbal communication, color
is the most instantaneous method of conveying messages
and meanings. Before humans learned to appreciate
the aesthetics of color, there were far more practical
aspects of communications with color. Our very survival
depends on the ability to identify necessary objects
and/or warnings signs whether they are animal, vegetable
or mineral and color is integral part of the identification
process.
Among other uses, color stimulates and works synergistically
with all of the senses, symbolizes abstract concepts
and thoughts, express fantasy or wish fulfillment,
recalls another time or place and produces an aesthetic
or emotional response
There is no better place to gauge the effectiveness
of color than in the marketplace where it is a vital
key in communicating a positive, enticing and irresistible
image to a product. Often called the "silent
salesperson," color must immediately attract
the consumer's eye, convey the message of what the
product is all about, create a brand identity and,
most importantly, help to make the sale. At the very
least (as on a Web page or in a print ad), it must
create enough interest or curiosity to induce the
would-be buyer to find out more about the product
(or service).
Much of the human reaction to color is subliminal
and consumers are generally unaware of the pervasive
and persuasive effects of color. Psychological effect
is instantaneous as color stimulates the senses and
exerts its power of suggestion. The power that color
wields is seen at every level of communication: in
corporate identification and logos, signage, advertising
on television, billboards, in print media and packaging,
on the computer and at point-of-purchase.
As an example of color's power in marketing (and one
we can all relate to) as consumers speed down the
market aisles, their eyes rest on a package for approximately
.03 seconds.
In that blinking-of-an-eyelash timing, the package
must rivet the observers' eyes, inform them of the
package contents and, more importantly, appeal to
their psyches.
Have questions about us or our services?
Please contact us Toll Free: 1.866.816.5646
(North America residents only) or by e-mail: support@aboutlogodesign.com
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