Microsoft has unveiled a public beta of its forthcoming Internet Explorer 7 browser, referring to the release as a “preview”. 

The beta allows a broad group of developers and users to test the application before its final release later this year. The software is available for download from Microsoft’s website here.

Internet Explorer 7 boasts enhanced security and privacy protection as its main features. Users will be notified if they visit a known phishing website, for instance, and will be able more easily to clear the browser’s history logs and cookies.

The application has copied the tabs feature popularised by the open source Firefox browser, allowing several websites to be open in a single window. It also offers a Quick Tabs feature displaying an overview of all the tabs in a window. Read the rest of this entry »

Politicians have always used various methods to achieve their primary goal – the winning of votes. Among the most popular methods are whistle-stop speeches, political advertising and political rallies and the others. However, over the years politicians have found that using the political advertising to persuade voters is one of the most advantageous methods.

According to Ansolabehere, Behr and Iyengar (1991), the campaign spending in the United States has grown fifteen-fold since 1952 from hundred and forty million dollars to nearly two billion dollars in 1988. They also say that less than five percent of campaign expenditures in 1952 were devoted to radio and television time. By 1972, fifteen percent of campaign expenditures were for broadcasting and by1988, about twenty percent of nearly two billion dollars went to purchase airtime. Adding the salaries of media consultants and advertising production costs, at least forty percent of campaign dollars were spent on media expenditures in 1988. The first presidential campaign that relied heavily on political television commercials was Dwight Eisenhower’s campaign in 1956. After the election, “Truman, referring to the effects of the political advertising . . . commented that it was the first time in one hundred and forty eight years that a president had been elected without carrying a Congress with him.” Read the rest of this entry »

A concert promotion is a very good way to build up positive associations and attitudes in your target customers about your brand or product. It is a great promotional tool for local and retailer support advertising. Here you will find out some clues on what things are to be done for a successful concert promotion event and its benefits as an advertising media.

Among many advertising means and strategies there is one that makes the advertising and the product promotion fun and appealing for your customers. The concert promotion is a way to make them enjoy your advertising, since some people begin to have a negative attitude toward the product promotion. The amount of advertising in such traditional media as television, radio, magazines and newspapers has reached a critical point. Some TV channels, for instance, run the advertising for fifteen minutes out of their every broadcasting hour. That is not something people would enjoy. However, they definitely would enjoy the concert promotion of products. While advertising, it is crucial to build up in people positive memories and associations with your products, brands and companies. In the concert promotion there is a mixture of advertising and entertainment. Attending such events, people do not feel being used or brainwashed by your advertising. On the contrary, they feel good and benefited by such events, especially in smaller country towns, where there are no entertaining events going on. Read the rest of this entry »

Placement services for outdoor advertising campaigns are very helpful for advertisers. Placement service advertising agencies save advertisers much time, effort and trouble. They provide them with an opportunity to place their advertisements both on the local and nationwide levels, saving them the trouble of dealing with legislative and regulatory restrictions of this kind of advertising.

Of late outdoor and out-of-home advertising media has become a very popular approach to the product promotion. It is true due to a unique proposition the outdoor advertising offers to companies. It is practically the last mass advertising media, able to reach large mass segments of advertisers’ target audience. What is more, it presents a vast variety of advertising means, starting with more traditional billboards and posters and ending up with place-based digital advertising displays and signs. However, despite all these advantages, there is a quite challenging situation with the placement of outdoor advertisements. The outdoor advertising is regulated by numerous state and federal laws. You have to be very careful not to break any of those laws and regulations and make provisions for the safety of the outdoor advertising campaign. That is the reason why it would be wise to use the placement services of advertising agencies. Read the rest of this entry »

Televised political advertising began in 1952. Since then, ads have generated controversies and ethical or legal debates in almost every election year. As a result, some political ads seem to stick in viewers’ minds. Some of them even have become a part of the national cultural capital. A “Daisy” ad, used in Lyndon Johnson’s 1964 campaign, is a perfect example of that.

Most Americans older than fifty still remember the image of a girl, picking petals off a daisy with that of an atomic bomb exploding. It was one of those political ads, which intended to raise fears about Barry Goldwater’s inclination to start a nuclear war. Goldwater threatened to sue Johnson for a libel; thus, this ad ran only once on CBS on September 7. However, despite the retreat, after the controversy was publicized, the ad was repeatedly shown in the news. Read the rest of this entry »

Banner advertising has become very popular and quite affordable nowadays. The development of modern printing techniques and wide selection of fabrics available for manufacturing of both indoor and outdoor banners have had great impact on the progress of this advertising area. In this article you will find out some information on fabrics selection and design of the outdoor banners.

Banners offer advertisers a variety of promotion opportunities for their products, brands and companies. Banners can be used both for indoor and outdoor advertising. Even though in the past banner advertising was somewhat restricted by the printing technologies’ limited abilities and available fabrics, lately, such restriction is no longer an obstacle. With the development of modern printing technologies, banner advertising has significantly improved, increased its potential, effectiveness and gained a number of new advertising application possibilities. Both indoor and outdoor banners can be decorated with the implementation of screen printing, paint, vinyl, dye-sublimation or digital imaging technologies. Therefore, advertising with Outdoor banners is becoming more and more popular and affordable. Read the rest of this entry »

Mall advertising can be a very effective way to increase your sale rates. Since up to sixty six percent of all purchasing decisions made by customers are made by them in the point-of-purchase places. Moreover, half of such decisions are impulsive and greatly effected by mall advertising. From this article you will learn some useful hints on how to make the right decision on your mall media supplier.

Even though advertising can have a variety of different goals, such as increasing customers’ awareness about your brands and products for instance, or actual promotion of the brand names, one of the basic advertising functions and goals remains the goal to sell the product to your customers and to increase your sales rates. Without a high level of sales, no company can long survive the competition and retain the share it already has on the market. In fact, no company can survive, that is that! Putting it in other words, advertising must sell. Investing into advertising campaigns, advertisers expect high ROI (return on investment). Otherwise, there is no point in making such investments. However, among many different advertising media, there is one point, where your investments will produce the desired results. It is the point-of-purchase (POP) advertising or Mall advertising. Read the rest of this entry »

A summer outdoor concert sponsorship may be a good way to advertise and promote your brand in a local community. People have a positive attitude toward socially active brands. Moreover, people become tired of traditional advertising. They want to have fun, thus, make your advertising fun and win your customers’ sympathies. Find some clues on summer outdoor concert advertising benefits in this article.

While advertising, most brands put all their efforts towards creating a good reputation and positive perception about themselves in their customers’ minds. Brand value and brand equity are among the most valuable brands’ acquisitions. For that purpose many brands turn to social activities and sponsorship. Many customers have a very positive attitude toward such socially responsible brands. Moreover, many sport and music fans are very loyal to their favorite teams and bands and they are very open and receptive to event sponsorship advertising. There are a great number of different advertising opportunities of this kind and one of them is a summer outdoor concert. Read the rest of this entry »

Wire & Plastic Products PLC, a UK manufacturer of wire baskets, was launched in 1985. The WPP Group offers a comprehensive and, when appropriate, integrated range of communications services to its clients. It has a number of companies and associates that work with more than three hundred and thirty of the Fortune Global 500; over one-half of the NASDAQ 100 and over thirty of the Fortune e-50.

Today, the WPP Group PLC is a leading communications services provider. More than three hundred and thirty clients of the WPP Group PLC are served in three or more disciplines; over hundred and thirty clients are served in four disciplines and over hundred clients are served in six or more countries. Generally, the WPP Group PLC has seventy two thousand people, working in one thousand and seven hundred offices in over hundred countries. Read the rest of this entry »

Ad giant Grey Global Group rolled its subsidiary Elemental Interactive into its New York-based public relations agency GCI Group. The Atlanta-based Elemental Interactive specializes in online corporate and financial communications. Some of its latest works included an online-only version of the Ameritrade’s annual report. It will fall under the GCI org chart as “GCI Interactive.”

The Former Elemental Interactive chief executive James Harris co-founded the firm in 1994 and is now charged with leading a new unit and developing specific practice areas. Thus, Elemental Interactive (GCI Interactive’s chief division) is slated to focus specifically on investor relations. Read the rest of this entry »