Search Engine Optimization
Search engine optimization
or SEO is the methodology for preparing a web page to be found when
a keyword or keyword phrase is entered for a search. Search
engine optimization is the process that will make your website search
engine friendly and is the first step in website
promotion. This is the process that we follow at Doug Williams and
Associates.
Search engine
optimization is:
- Understanding
your marketing plan, products / services, competition, etc.
prior to the start of any work.
- Choosing
the right keywords or phrases that describe your product or
service.
- Using these
keywords and phrases with the right prominence and frequency
throughout the text. Having the right amount of text to satisfy
the search engines.
- Placing
these keywords in meta tags, and alt tags with the right prominence
and frequency in the HTML code.
- The analysis
of the HTML code and the debugging for errors that many sites
have.
- Creating
links from other relevant websites to yours to improve your
link popularity and therefore improving of your ranking with
many of the search engines.
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Estimates are that
only 2-5% of the websites today have been optimized. With the growing
number of websites being added by businesses and individuals, the only
way to stay visible in the World Wide Web is SEO. Optimization helps
your site to obtain top rankings.
Website optimization
is not cheap, it requires many hours of analysis and investigation by
experts. But the results can be astounding. Your website visibility
can increase dramatically, saving you a lot of money that you would
constantly need to spend on advertising otherwise
Remember SEO is
not using trickery to fool the search engines. It is not using spamming
techniques that will only improve your chances of being dropped from
search results altogether. It does not involve the use of "throwaway"
domains or "shadow" domains. Such tricks will cause you to
be dropped completely and at best only work fo a short time.
We are SEO experts
and we guarantee
results. Contact us for your free rankings analysis and quote. We can
get started today. Our SEO Package
Phone (360) 695-8100
Email: info@dwassoc.com
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