Email Marketing
- Increase your customer base
- Bring new traffic to your website
- Boost your Return on Investment
- Build lasting relationships with your customers
- Use proven, ethical techniques to increase revenues
When it comes to successful Internet marketing strategies, the use of a good email marketing campaign can be a surefire way to increase your customer base and earnings. Currently, the percent of people online in North America who buy products in response to email marketing is over 70%, which means you, too, can boost the return on your investment by capitalizing on this method. Utilize electronic newsletters, Eflyers campaigns, new product announcements, and product offers to build loyalty and increase traffic to your site.
As you already know, generating new business is all about informing the widest population possible of your services, thus reaching the maximum number of potential customers. One of the great advantages of email marketing is the ability to reach a large number of people rather inexpensively.
It also tends to be a much more effective technique than marketing through snail mail. Typically, email marketing produces double the response rate of regular mail, at about half the cost.
Beyond that, email marketing is a completely separate method of attracting customers from SEO, which means the business you gain will be additional to what you achieve through search engine optimization. For the greatest productivity from an Internet marketing campaign, it is always a good idea to utilize email marketing in conjunction with your SEO activities.
Build Relationships with Your Customers
One of the best ways to build a healthy relationship with your site users is by providing an informational and/or promotional newsletter service. By appealing to customers who have visited your website and shown interest by signing up to receive requested information (permission-based marketing), you can build a target list of customers and increase the number of return visitors to your site.
Permission-based activities will ensure that your emails reach people who want them and are, therefore, more likely to buy your product and services.
Auto-responder emails
We will optimize your website with tested and effective auto-responders that send "thank you for visiting" or "Thank you for shopping" emails to surfers who visit your site. These emails can also help to collect a person's email address to add to your global mailing lists.
Other Email Strategies
Besides bringing site visitors back to your website, email marketing also helps to attract new customers. Like our auto-responders, this technique is, as always, done though an ethical approach.
The two best ways to generate new customers through ethical emailing are to either advertise in newsletters from another site, or to seek new addresses to email from an opt-in list, where the customer has agreed to receive information relevant to your site. We help you with both these options.
