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Become a Corporate Partner
The March of Dimes is a national voluntary health organization committed to building long-term,
mutually beneficial relationships with corporate America.
The March of Dimes offers a team of dedicated professionals with many years of experience in developing
customized, cause marketing, sponsorship and promotional programs that align appropriately with
business strategies and help companies reach their target audience.
As one organization, we have the strength to deliver on a nationwide and grassroots level, and implement
corporate partnerships uniformly across the country to promote a positive corporate image while supporting
marketing, branding and sales goals.
We invite you to learn more about the wide array of exciting sponsorships and promotions that the
March of Dimes is implementing with some of America’s leading companies. Together, we are saving babies' lives.
If you are interested in obtaining more information about how your company can become a Corporate Partner
of the March of Dimes, please contact us at
corporatepartners@marchofdimes.com or
call 914-997-4541.
Our Corporate Partners
The March of Dimes is proud to recognize our Corporate Partners that annually
raise more than $1 million to help save babies' lives:
$5 million plus
Kmart Corporation
$3 million plus
Citigroup
$1 million plus
Bank of America
CIGNA
Famous Footwear
Farmers Insurance Group, Inc.
FedEx Corporation
Knowledge Learning Corporation
Publix Super Markets, Inc.
Wachovia
The March of Dimes is also proud to recognize our additional Corporate Partners, including:
ACE Cash Express
Amerada Hess Corporation
BabyFit.com
Big 5 Sporting Goods
Blockbuster Video
Children's Medical Ventures/Respironics
Continental Airlines
Dey, L.P.
Discovery Health Channel
Euphoria Water Company
First Response
Grain Foods Foundation
Gymboree Corporation
Kawasaki Motors Corp., U.S.A.
Matria Healthcare, Inc.
Mead Johnson Nutritionals
MedImmune, Inc.
Merck & Co., Inc.
Mothers Work, Inc. (Motherhood Maternity)
Outdoor Services
Pathmark Stores
Retail Ventures, Inc.
Sara Lee Bakery Group, Inc.
ShopKo Stores, Inc.
Sprint
UAW/Ford
ACE Cash Express
ACE Cash Express is proud to take an active
part in fund raisers and service efforts benefiting the communities where they operate stores, donating a portion
of the company's net profit to charitable and community-based programs. ACE supports the March of Dimes by
dedicating their "Give A Little" promotion conducted in stores during the months of March and April, benefiting
WalkAmerica. ACE Cash Express' dedicated associates and their families also join together annually to form a WalkAmerica
Team and have raised more than $220,000 since our partnership began three years ago.
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Amerada Hess Corporation
A leading global independent energy company, Amerada Hess is committed to meeting the highest standards of corporate
citizenship and creating a long-lasting, positive impact on the communities in which they do business. Conducting a
cutout fund-raising promotion in stations nationwide and participation as a corporate WalkAmerica Team, Hess has raised
more than $510,000 for the March of Dimes since 1999.
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BabyFit.com
Founded in 2002 by SparkPeople Inc., BabyFit.com is committed to help women have the healthiest pregnancy possible,
providing a customized nutrition and fitness program along with expert guidance and a supportive online community.
BabyFit.com is currently the only online healthy pregnancy planner, committing to a three-year national sponsorship of
March of Dimes WalkAmerica.
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Bank of America
As a longtime supporter of March of Dimes WalkAmerica raising nearly $18 million over the past eight years, Bank of
America’s efforts in 2005 placed them as the No. 4 team out of 20,000 nationwide. More than 11,000 Bank of America
employees, their family and friends, participate annually in WalkAmerica fielding the largest team nationwide.
Creative fund-raising activities, strong local volunteer relationships and executive leadership are among just a few of
the elements contributing to their campaign’s continued success.
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Big 5 Sporting Goods
Big 5 continues to play a vital role in driving the competitiveness, fun and ultimately the fund raising in March of Dimes
WalkAmerica for families everywhere. For the past several years, the company has participated in WalkAmerica, raising more
than $1,000,000 for the March of Dimes by engaging their customers through an annual in-store, paper cutout promotion. Customers
also can pick up a local WalkAmerica sponsor form in stores.
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Association of Blockbuster Franchisees
One of the world's leading providers of videos, DVDs and video games, Blockbuster Video franchise locations support March of Dimes
by raising contributions through their annual “Save A Bundle” promotion in select stores nationwide totaling more than $212,000 over
the past three years. Prominent store signage showed consumers how they could support the March of Dimes and Blockbuster’s efforts
to make a difference in the lives of all our babies.
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Childrens Medical Ventures/Respironics
Children's Medical Ventures/Respironics is the leading provider of developmentally supportive products for hospitalized infants in
the United States with emerging markets worldwide. The company’s mission is to help ensure the best developmental outcomes by promoting
developmentally-supportive, family-centered care as standard practice for premature and hospitalized babies through products and
educational programs. Children’s Medical Ventures recently signed on as a multi-year national sponsor of March of Dimes NICU Family
Support® and offers comprehensive, on-site educational programs that focus on training nursery staff and caregivers on ways to integrate
developmental support in Neonatal Intensive Care Units (NICUs).
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CIGNA
CIGNA prides itself in helping companies succeed and helping people enjoy a better quality of life. Their partnership includes national
sponsorship of March of Dimes WalkAmerica for 12 consecutive years, as well as national sponsorship of the Prematurity Campaign since 2003.
The company and its employees have contributed $17 million to the March of Dimes. In 2005, CIGNA featured the March of Dimes in its Benefits
of Caring program, which included an advertorial about the cost of premature birth. This ad ran nationwide in the Wall Street Journal, wsj.com
and Smart Money. Additionally, CIGNA’s dedicated employees serve on local March of Dimes chapter boards, participate in special events and
reinforce the March of Dimes mission to generate additional revenue for the March of Dimes through corporate promotions, such as Bean Bag for
Babies sales and unique promotions like the Knit-In in Connecticut and the Dunk Tank in Chattanooga
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Citigroup
Citigroup has experienced a meteoric rise in March of Dimes WalkAmerica fund raising since the company’s first national effort in 2000.
Over the past nine years, the company has raised more than $11.4 million towards the March of Dimes mission. In 2005, the Citigroup
WalkAmerica Team ranked No. 2 among 20,000 participating companies nationwide, with more than 6,500 Citigroup management, staff and family
participating in 49 states and Puerto Rico.
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Continental Airlines
The March of Dimes welcomes Continental Airlines as a new sponsor of March of Dimes WalkAmerica and the Foundation’s distinguished
National Ambassador Program. In-kind product donations compliment Continental’s promotion of March of Dimes WalkAmerica through the
companies in-flight magazine and television programming. Continental will also recruit key volunteer leaders at major worksites
nationwide to establish WalkAmerica teams of friends and families.
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Dey, L.P.
Dey, L.P. is a specialty pharmaceutical company focused on the development, manufacturing and marketing of prescription drug
products for the treatment of respiratory diseases in premature infants, as well as for treating Chronic Obstructive Pulmonary
Disease (COPD) and Asthma and respiratory related Allergies (such as Anaphylaxis). Dey continues into their second year as a
national supporter of March of Dimes NICU Family SupportSM.
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Discovery Health Channel
Entering their forth year as a national media sponsor of March of Dimes WalkAmerica, Discovery Health Channel takes viewers
inside the fascinating and informative world of health and medicine to experience firsthand, compelling, real-life stories of
medical breakthroughs and human triumphs. The company supports WalkAmerica by generating awareness of the prevalence of preterm
births nationwide and disseminating important, lifesaving health messages to families. March of Dimes public service advertisements
run continuously during Discovery’s annual “Birth Day Live!” programming event, which is designed to focus on the issues surrounding
a healthy birth and the growing incidence of premature birth in the U.S.
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Euphoria Water Company
Since distributing and selling a March of Dimes-branded bottled water in Arizona, California and Florida in 2002, Euphoria’s
partnership has expanded to a national campaign with bottled water sales in such stores as 7-Eleven, Albertsons, Save-Mart,
Quick Stop and more. Euphoria is committed to raising $200,000 through 2007 for the March of Dimes and is working hard to get
brand exposure into the hands of the American public. The company generously donates more than 60,000 bottles of water to support
WalkAmerica annually.
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Famous Footwear
Famous Footwear leads our retail partners as a national sponsor of March of Dimes WalkAmerica for the past four years. Since 1997,
Famous Footwear customers and associates have contributed $3 million to support March of Dimes lifesaving research and programs, and
for the first time in 2005, moved into the No. 10 position among the top WalkAmerica Teams nationwide. Famous Footwear also supports
the March of Dimes Prematurity Campaign by raising awareness through its store, online and among customers. Famous Footwear, a division
of Brown Shoe Company, is America’s largest footwear chain selling branded, value-priced footwear for the entire family. More than 120
million customers shop at Famous Footwear and FamousFootwear.com every year.
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Farmers Insurance Group, Inc.
The March of Dimes welcomes Farmers Insurance Group back for the second year of the company’s national sponsorship of WalkAmerica.
Engaging Farmers’ employees, agents and customers in fund-raising activities compliments the company’s sponsorship. As the nation’s
third-largest personal lines property and casualty insurance group, Farmers is committed to improving the communities where their
customers, agents and employees live and work. Farmer’s commitment to the March of Dimes spans more than a decade and includes more
than $11.2 million raised through WalkAmerica and special events to support March of Dimes. In 2005, Farmers broke the million dollar
mark for the first time, ranking the company as the No. 9 WalkAmerica Team nationwide among 20,000 participating companies.
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FedEx Corporation
FedEx is dedicated to effective corporate citizenship and is leading the way in charitable giving. FedEx employee volunteers have
participated in March of Dimes WalkAmerica since 1979. In 2005, the company committed to national sponsorship of WalkAmerica raising
more than $1.6 million and ranking in as No. 5 WalkAmerica Team. Over the past seven years, FedEx contributions total more than to
$5.2 million through their FedEx Express, Ground, Freight and FedEx Kinko’s business units. Innovative fund raising activities, dedicated
personal and strong leadership from FedEx’s field staff allows the company to maximize its participation and presence in local WalkAmerica
events. Employees serve on special event committees, hold volunteer positions and advocate for America’s babies in our nation’s capital.
Expanding on the company’s many initiatives supporting the March of Dimes is FedEx’s national sponsorship of the Prematurity Campaign.
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First Response
A brand of Church & Dwight Co., Inc., First Response moves into their second year as a national sponsor of March of Dimes WalkAmerica
and a national supporter of Prematurity Awareness Month. Sponsorship compliments their support through extensive co-branding on packaging,
literature/product displays, in-store promotion and advertising.
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Grain Foods Foundation
The Grain Foods Foundation, a joint venture of members of the milling and baking industries formed in 2004, is dedicated to advancing
the public’s understanding of the beneficial role grain-based foods play in the human diet. As a new national WalkAmerica sponsor,
the Grain Foods Foundation is committed to raising awareness for the important role that B vitamins and folic acid, in particular,
play in helping prevent birth defects. Foods made from enriched grains have been fortified with twice the amount folic acid found
in whole grain products. Fortification of enriched grains with folic acid has accounted for a 36 percent decline in neural tube
defects (NTDs) in Hispanics and a 34 percent decline among white, non-Hispanics between 1995 and 2002. The Grain Foods Foundation
will provide national publicity and retail support in conjunction with its “Grains for LIFE” campaign, as well as consumer nutrition
education materials in English and Spanish.
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Gymboree Corporation
The Gymboree Corporation provides quality apparel and accessories for children ages newborn to seven. Gymboree has a long-standing
relationship with the March of Dimes nationally, conducting in-store fund raising promotions in Gymboree, Janeville and Janie & Jack stores,
raising nearly $300,000 over the past three years. Gymboree’s partnership with the March of Dimes began in 1993 when the retailer started
a “Gymboree Clothing Donation Program” resulting in millions of dollars of returned merchandise being donated to the March of Dimes for
distribution to the needy through March of Dimes programs including Stork’s Nest, Comenzando bien, and other prenatal care incentive
programs.
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Kawasaki Motor Corporation
Kawasaki signed on in 2005 for a three-year national sponsorship of RIDE, the March of Dimes newest and fastest
growing special events involving an estimated 40,000 motorcyclists in over 80 markets nationwide. RIDE
provides an opportunity for motorcycle clubs, dealerships, vendors and individual motorcyclists to join together
to make a positive contribution to the community and to the motorcycling image. Kawasaki's sponsorship includes extensive
promotion of our partnership through national media buys, co-op advertising programs and various fund raising
activities nationwide. Kawasaki has more than 1,500 dealers nationwide, and produces a diversity of products
including Ninja® sportbikes, classic Vulcan™ cruisers, rugged ATV and Mule™
utility vehicles and exclusive JET SKI© watercraft.
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Knowledge Learning Corporation
From the earliest stage of development, Knowledge Learning Corporation’s child care centers emphasize whole-child development
through age-appropriate learning activities. Their most important mission is the total development and constant nurturing of
children. The company’s KinderCare and Mulberry Child Care locations have participated as a national team in the March of Dimes
WalkAmerica since 1997 contributing $5 million towards the March of Dimes mission to save America’s babies. Knowledge Learning
Corporation. continues to enhance their fundraising efforts each year, and in 2005 exceeded their team goal to raise $1.5 million,
ranking them as the No. 7 WalkAmerica Team among 20,000 participating companies nationwide.
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Kmart Corporation
No company has done more for America’s babies than Kmart. Since 1984, Kmart associates and customers have raised an
unprecedented $49.3 million to help the March of Dimes save babies. 2005 marked the company’s 21st year as the No. 1 WalkAmerica
Team in the nation among 20,000 participating companies. Kmart’s support of the March of Dimes through WalkAmerica includes an
in-store sneaker cutout promotion generating more than 90 percent of the company’s total annual contribution. This program engages
the customer at point of purchase by giving them the opportunity to make a donation in support of Kmart’s commitment to the March of Dimes.
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Matria Healthcare, Inc.
Matria Healthcare, Inc. is the leading provider of comprehensive disease management programs to health plans and employers,
making them a natural partner for the March of Dimes and our mission to save babies from birth defects and infant mortality.
Matria has dedicated their partnership towards becoming a National Corporate Supporter of the March of Dimes Prematurity Campaign
disseminating important health information to families.
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Mead Johnson Nutritionals
As a national WalkAmerica sponsor, Mead Johnson disseminates important March of Dimes information to nearly 3 million new moms
and dads nationwide. The company also tags or co-brands its affiliation with March of Dimes WalkAmerica in a variety of
marketing/promotional vehicles, including custom publications distributed to OB/GYN offices across the country. Engaging
employees, their family and friends as part of their WalkAmerica Team, rounds out Mead’s WalkAmerica support. Additional
sponsorship from Mead Johnson benefiting the March of Dimes Perinatal Nursing Grand Rounds program will reach more nurses
and hospitals with high quality and professional education.
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MedImmune, Inc.
MedImmune, Inc. is focused on using biotechnology to produce innovative products to impact patient health. This,
combined with their research and development pipeline focusing on areas such as women’s health, quality of life of
infants and children, vaccines and antibodies, makes MedImmune a natural partner for the March of Dimes and our mission
to save babies from birth defects and infant mortality. MedImmune dedicates its partnership towards the March of Dimes
NICU Family Support ProgramSM, to help patients and physicians understand the dangers of Respiratory Syncytial Virus (RSV)
and the importance of receiving RSV prophylaxis, particularly for high-risk infants born prematurely.
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Merck & Co., Inc.
Merck & Co., Inc. is a global research-driven pharmaceutical company dedicated to putting patients first. Established
in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines in more than 20 therapeutic categories.
Sponsorship of the March of Dimes’ celebration of the 50th Anniversary of the Salk Vaccine at the Smithsonian Institute
introduced the relationship in 2005. Merck has provided the March of Dimes with a grant to update and re-brand a brochure
distributed to new mothers all over the nation to help educate them about vaccination schedules for their babies.
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Mothers Work, Inc. (Motherhood Maternity)
Motherhood® Maternity, the largest maternity retailer in the U.S. and a national sponsor of the Prematurity Campaign,
is committed to providing vital information to help pregnant women decrease the risk of premature birth and become aware
of the warning signs of preterm labor. First-time purchasers in Motherhood Stores receive gift bags with a bilingual March
of Dimes Pregnancy & Newborn Health Education Center brochure, providing instructions on how to access information on hundreds
of pregnancy topics. The company also supports the March of Dimes through an annual in-store promotion and click-through
campaign on motherhood.com and maternitymall.com, which has raised more than $500,000 over the past five years. Currently,
Motherhood store customers can purchase a “Motherhood: It’s Hot” awareness bracelet with proceeds benefiting the March of Dimes.
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Outdoor Services
With a philosophy to provide clients with leadership, innovation, creative thinking and relevant media strategies and
solutions, Outdoor Services remains the leader in providing successful out-of-home advertising programs. For the past
five years, Outdoor Services has generously provided the March of Dimes with excellent billboard and bus shelter media
placements nationally, allowing billions of people to see the March of Dimes WalkAmerica message.
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Pathmark Stores
Founded in 1968, Pathmark’s mission is to provide a "path" for easy shopping and be the "mark" of one of the most successful
supermarket retailers in the United States. Over the past four years, Pathmark associates have “marked” more than $136,000
to support the March of Dimes through the sale of paper cutouts and participation in local WalkAmerica events in the New Jersey,
New York, Philadelphia and Washington, DC areas.
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Publix Super Markets, Inc.
This regional supermarket chain raises an incredible $2 million+ each year for the last 10 years. In 2005, the company
surpassed their own record raising nearly $3 million for the March of Dimes through the sale of paper sneaker cutouts,
as well as engaging their employees in the mission of the March of Dimes by encouraging team participation ranking Publix
as the No. 3 WalkAmerica Team among 20,000 participating companies nationwide.
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Retail Ventures, Inc.
Retail Ventures, Inc. is a leading retailer currently operating Filene’s Basement, DSW and Value City Department Stores
throughout the country. Over the past three years partnering with March of Dimes, the RVI associates have generated more
than $1.2 million through the sale of paper cutouts in their brand stores nationally.
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Sara Lee Bakery Group, Inc.
Sara Lee Bakery Group, the first bakery to fortify their whole wheat bread, supports the March of Dimes by conducting
three “Whole Grains, Whole Diet; Folic Acid Now Fortified in Whole Wheat” promotions taking place July 2005 through June
2006 in several participating retail chains selling the EarthGrains Extra Fiber brands of bread. Each of the promotions
will include in-store display materials featuring EarthGrains messaging, the importance of folic acid in preventing birth
defects and the March of Dimes logo. Sara Lee is committed to generate $100,000 through this new national partnership
around healthy nutrition for women!
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ShopKo Stores Inc.
ShopKo is a company focused on quality, convenience and value, combining health care services with a large discount store.
The company has been committed to the March of Dimes as a multi-market WalkAmerica sponsor for three years, and has expanded
their sponsorship into six states. This year, in addition to state and local sponsorship, ShopKo corporate headquarters will
be supporting a WalkAmerica Team at all 137 locations in 14 states nationwide.
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Sprint
Sprint is a global, integrated communications provider serving more than 26 million customers in over 100 countries.
Sprint’s partnership with the March of Dimes spans more than a decade, accounting for nearly $2.5 million towards research
and programs. Partnering this year as sponsor of the March of Dimes WalkAmerica events in multiple markets across the country
and forming a national WalkAmerica Team, Sprint joins the March of Dimes’ efforts to save babies in the communities in which
they live and work.
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United Auto Workers/Ford Motor Company
United Auto Workers (UAW), one of the largest and most diverse unions in North America, and Ford Motor Company,
a global family leading consumer company for automotive products and services, partnered together in 2005 for the
first time in history in a coordinated fundraising effort to support March of Dimes WalkAmerica. Ford manufacturing,
dealerships and support facilities working in conjunction with local UAW members throughout the country raised more
than $274,000 for the March of Dimes and have committed to enhance their support for a greater 2006 campaign.
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Wachovia
Wachovia employees – 4,000 strong – participate in March of Dimes WalkAmerica in every state in which they do business.
Over the past 7 years, Wachovia employees have raised more than $10.6 million for our mission, consistently earning
them a place among our top ten teams. This kind of dedication and hard work is at the core of Wachovia’s commitment
to the communities they serve.
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