Maximising sponsorship - MasterCard

There's no magic formula when it comes to developing strong, long-lasting sponsorship agreements … you just need to know what you're doing. The days when sponsorship meant simple signage and hospitality are long gone … it's now all about objective-oriented partnerships.

Promotion of the Month

For the perfect corporate gift, staff incentive or promotional item, explore the international acclaimed bestseller The Travel Book now in paperback, or our latest pictorial One People. Currently, you can purchase both books and give them as very special gifts to your best performed staff, valued clients or favourite suppliers as a much-deserved “thank you”. Simply contact Lonely Planet business solutions today.