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Online Advertising Motivates College Students to Buy

A recent survey of 18-34-year-old college students and recent grads found that online advertising motivates them to purchase...

New Sites Could Shake Up Real Estate Biz

Two new real estate websites are starting to offer services that could change the way real estate is...

Lazard: Time Warner Handling of AOL Just Awful

Since the 2001 merger of Time Warner and America Online, "Time Warner's missteps have been particularly value-destroying at...

By Jove, Stop - for G*d's Sake...

I am what I am
The god of cartoons

At least one America Online user is charging that the company is using the name of God in vain in its marketing campaign for AOL Instant Messenger (AIM), writes WorldNetDaily (via WebProNews). AOL recently launched a campaign with the tagline "I AM," a play on "IM" and a reshuffling of the letters in AIM. But "I AM" also happens to be one of the English translations of YHWH (as in Yahweh, or Jehovah), the self-proclaimed name of God.

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Related topics: campaigns & creatives of note, don't believe the hype, major players news, nonsense & parodies, signs of doom, worst practices

More NBC U Content to Become Available Online

Set to launch in spring, Aeon Digital, a new online on-demand service, will make more NBC Universal content,...

Rocketboom Inventory Auctioned on eBay

rocketboom ebay auction
Video blog Rocketboom, having decided to run ads on its site for the first time since its launch...

Half of mOne Becomes Neo@OgilvyOne

OgilvyOne Worldwide has officially launched Neo@OgilvyOne, which will handle digital and direct media after the breakup of mOne,...

Dell Tests Bundling Google Software

Dell has confirmed that it and Google are considering a partnership that would result in the bundling of...

'Soup Operas' Hope to Find Home in Cubicles

progresso soup operas
The General Mills Progresso brand has launched a website featuring nine short films, so-called "Soup Operas," with Publicis...

Men More Likely to Shop Online for Valentine's Day

Men are more likely than women to buy their Valentine's Day gift online, reports Internet Retailer, citing a...

TVG Brings Horseracing to FoxSports.com

Fox Interactive Media has signed TVG Network, an interactive cable network focused on horseracing, to provide users of...

Super Bowl Commercials Catch Second Wind on Web

super bowl commercials
More than 50 commercials appeared during Super Bowl XL on Sunday, but instead of vanishing into the ether...
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