Use Topica’s Industry-Leading Email Marketing Automation Tools to Build Responsive Marketing Programs and Lasting Relationships

For online businesses of all kinds, email is the essential ingredient. With it, you can add a whole new level of responsiveness to your Web site, shopping cart, lead capture and lead generation programs turning prospects into paying customers faster and laying the foundation for lasting and profitable relationships.

Topica’s Online Marketing and Sales Solution seamlessly integrates advanced email marketing and automation tools with our performance-based advertising (PBA) services; data-integration; and online conversion capabilities. Here are just some of the ways our solution can make email work for you:

•	Capture leads from your Web site with customizable data capture forms
•	Deliver relevant content targeted to demographics, interests or behaviors
•	Sustain ongoing newsletter or other brand-building programs
•	Create serialized campaigns to deliver key content at precise intervals
•	Measure and report on opens, clicks, conversions, bounces, disables and more
•	Optimize campaign content for maximum deliverability and in-box placement
•	Consult on your overall email marketing strategy and execution
•	Ensure compliance with evolving federal and state laws
•	Send targeted, post-sale, up-sell and cross-sell campaigns
•	Create shopping cart “abandonment” campaigns to save lost sales
•	Convert leads from PBA programs with targeted autoresponders
•	Automate time-based campaigns for renewals, refills, or seasonal events

Our hosted application (ASP) provides 24/7, on-demand access to your campaigns, reports, import/export functions, data capture forms, and more, offering you complete and near-instant control of your entire email marketing mix. For those customers wanting or requiring managed programs, dedicated Customer Success Managers are available to design and execute your programs.

Topica has been helping online businesses like yours use email marketing to succeed since 1998. Contact us today to see how our solution can help your business grow.