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Direct Marketer Solution
Use Topica to Get and Keep Getting Your Offers to the Inboxes of
Those Most Likely to Respond
For direct marketers with very large audiences, success hinges on
the quality of your lists and your ability to get targeted and
relevant offers to them. Doing this while keeping compliant with
the ever-changing and dizzying array of government and private
standards now applying to commercial email can be challenging.
Successful direct marketers now know that simply blasting email is
not a sustainable business model; that long-term success means
building relationships, keeping your lists clean and sending
valuable content to audiences that want it.
Topica’s solution, combined with our experienced Customer
Success Managers, provides the platform, technology, and industry
relations to get your email to its audience, improve
your list quality, and successfully grow your direct
marketing business. Here’s how we can help:
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Data Integration and Cleaning
Topica’s solution includes robust data integration tools for
importing and cleaning your current lists; direct integration of
leads captured using our performance-based advertising services;
and customizable data-capture forms for collecting new addresses
from your Web site or affiliate programs. Our API supports
automated imports and exports of data to your home-grown, CRM or
SFA database, including unsubscribes, bounces and disables.
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Segmentation and Targeting
Topica’s simple rule-based system for building audiences allows
you to segment your data on demographics or interests;
demonstrated behaviors, including opens, clicks, Web page hits;
or on transactional data like product purchased or total order
value. Audiences can be used to test campaign creative, compare
the quality of lead sources, identify your most-responsive names,
and more. This gives you a data-driven basis for improving your lists
and delivering content targeted to audiences with demonstrated interests and
preferences.
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Conversion Tracking
For direct marketers sending their own offers or who are able to modify
the landing pages of their campaigns, Topica conversion tracking
technology allows you to go beyond simple open and click
reporting and measure the actual conversion of your campaigns.
The completion of any process on a Web site – shopping carts,
registrations, document downloads, and more, can be tracked and
related to the campaign that initiated them.
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Flexible Delivery Platforms and Dedicated IP
Depending on the size of your list and your performance
requirements, Topica offers a variety of delivery platforms,
either database or flat file based. We also offer dedicated
IP addresses for customers needing maximum throughput or that
wish to transfer existing white listing agreements.
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Deliverability and Standards Compliance
Topica’s Privacy and Standards department maintains direct
relationships with all major ISPs as well as tracking and
analyzing federal and state legislative developments. This allows us to assess,
monitor, and optimize your overall strategy, lists, and campaigns,
ensuring standards compliance, maximum deliverability,
and total campaign performance.
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Case Studies
Topica’s solution is already helping successful direct marketers
like you make the most of their lists. See our direct marketer
case studies below, or contact us today to see how we can help
you grow.
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Using Topica’s Web-based Marketing Solution we’ll double the
customers we capture on our Web site.
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Seth Greenberg
Co-CEO
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