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Topica Resource Center
Tools & Ideas for Your Online Marketing Success Welcome to Topica’s Conversion Marketing Resource Center. Our team of experts continually produces industry-leading webinars, articles and best practices trends to help you build and manage your own successful email marketing programs. To receive the latest updates on email and conversion marketing and to be informed on a monthly basis about new webinars and updates to the Resource Center, sign up for our newsletter.

Case Studies
Discover how Topica has helped companies achieve their goals with email and conversion marketing. Learn more about our most recent success stories…
Best Practices
New laws, developments, regulations, case laws and industry initiatives in email marketing…
Topica Events
The quarterly calendar of Topica’s upcoming webinars and trade show appearances.
Downloads
Past webinars, white papers, datasheeets and more, available free for download.
Upcoming Events Click here for the complete calendar  
February 16th, 2006
10 a.m. Pacific Time
Elements of a Successful Email Message
The second in Topica’s five-part Educational Webinar series. The agenda includes:
• Subject lines that get them at “Hello”
• Do’s and Don’ts for message content and design
• How to provide offers that convert visitors into customers

Learn more...



Latest Downloads Click here for the complete directory of downloads  
Attract & Acquire Quality Leads
The first in Topica’s five-part Educational Webinar series. Learn about co-registration (how it works, its benefits and challenges) and how your own Web site can capture leads more efficiently.
Format: Microsoft PowerPoint Show
Size: 0.9 MB
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Make 2006 a Success with Conversion Marketing
An overview of marketing techniques from 1995 to 2005, and a look at best practices to carry forward into 2006.
Format: Microsoft PowerPoint Show
Size: 1.8 MB
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V2C: Turning Visitors to Customers with Conversion Marketing
Learn how conversion marketing can help you fine-tune your customer relationships and grow your customer list! The presentation covers customer acquisition with email marketing, automated database segmentation, and behavior-based automated email campaigns.
Format: Microsoft PowerPoint Show
Size: 860k
Download Now