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About
my SEO advisor Search engine optimization is an art. Simply
posting your website on the internet will not attract the millions of
consumers that are out there surfing.
How can you improve
your ranking on the web? There are several ways in which you
can more effectively target your prospects. The first option you have is
through paid engine listings. Several companies offer a bidding program
where you can virtually bid against other companies for sponsorship
listings on most major search engines.
Each time your
competitor's price goes up, you have the option of increasing your bid
as well. Years ago, listing keywords in the code of your website used to
be enough to attract search engines. These days, with more than a
million businesses stationed on the web, the competition has grown more
fierce. The right combination of keywords may help your site's ranking,
but it definitely wont give you an advantage over the competition.
Finally,
search engine optimization can be acquired through carefully crafted
content. Using commonly used search terms within the content of your
site, can help attract prospects. This method relies on the popularity
of the search terms among surfers, and the density of your optimized
content.
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