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Ad Seminar Logo Green Lights and Red Flags:
FTC-BBB Rules of the Road for Advertisers

Thursday, April 27, 2006

New York City Bar
42 West 44th Street, New York, NY

Navy Blue Divider - Full

On April 27th, national advertising experts will gather in New York City for Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers, a half-day “back to basics” workshop about complying with truth-in-advertising laws. Sponsored by the Federal Trade Commission, the Better Business Bureau Serving Metropolitan New York, and the Consumer Affairs Committee of the New York City Bar, Green Lights & Red Flags will feature an impressive roster of attorneys discussing what advertising professionals need to know about:

  • The Basics of FTC and BBB Advertising Standards – The rules of the road for marketers
  • Avoiding a Promotion Commotion – Best practices for “free” offers, rebates, commercial email, and telemarketing
  • The Secure Entrepreneur – Data security and consumer privacy
  • When Your Competitor Crosses the Line – Self-Regulation or litigation?
  • The Science of Compliance – Substantiating health and safety claims
  • If the Law Enforcers Come to Call – The inside story on FTC, State Attorney General, and Department of Consumer Affairs investigations

Green Lights & Red Flags is presented in partnership with the American Association of Advertising Agencies, the Advertising Club of New York, Asian Women in Business, the Direct Marketing Association, the Electronic Retailing Association, the Manhattan Chamber of Commerce, the Manhattan Hispanic Chamber, and the Promotional Marketing Association. Green Lights & Red Flags runs from 8:15 AM to 1:00 PM at the New York City Bar Building, 42 West 44th Street, in New York. The admission fee of $20 ($15 for members of participating organizations) includes continental breakfast and a CD-ROM of all workshop materials. Seating is limited, so please register early by using the link below.

We look forward to seeing you on April 27th.

Navy Blue Divider - Full

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Online Registration

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Agenda [PDF only]

Bullet Business Education
Green Bullet A Business Guide to the Mail or Telephone Order Merchandise Rule [TEXT] [PDF]
Green Bullet Advertising and Marketing on the Internet: The Rules of the Road  [TEXT] [PDF]
Green Bullet Advertising Consumer Leases [TEXT] [PDF]
Green Bullet Big Print. Little Print. What's the Deal? How to Disclose the Details [TEXT] [PDF]
Green Bullet Dot Com Disclosures: Information About Online Advertising [TEXT] [PDF]
Green Bullet Frequently Asked Advertising Questions: A Guide for Small Business [TEXT] [PDF]
Green Bullet Hide and Go Seek: Finding the Disclosures in "Free" Internet Service Offers [TEXT] [PDF]
Green Bullet Selling on the Internet: Prompt Delivery Rules [TEXT] [PDF]
Green Bullet Taking the "Bait" Out of Rebates [TEXT] [PDF]
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More Information

Green Bullet Better Business Bureau Serving Metropolitan New York
Phone212.533.8050
Green Bullet Consumer Affairs Committee, the Association of the Bar of the City of New York

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