InsureandGo today launches its term assurance range, which offers great value life insurance at some of the cheapest prices available.

Offered only online, operational costs are kept low to in turn keep policy prices low.

James Richardson, managing director of InsureandGo, says: "It's a horrible thought but if you died would your loved ones have enough to maintain their standard of living? Generally the answer is no. But should you be covered by InsureandGo's life insurance the lump sum paid out at such a time would certainly take this additional worry away."

With £100,000 of life insurance cover costing from as little as £11* a month, people can pick up a quote for InsureandGo's great value cover by visiting www.insureandgo.com .

Ends

*The cost of life cover will depend on the level and period of cover selected, in addition to your personal circumstances. £11 is based on a healthy non-smoking female aged 30 next birthday over a 10 year term.