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The history
of logo design and logos dates back to Greece
in ancient times. The word "logo" means
a name, symbol or trademark designed for easy recognition.
Logo design history had it's humble beginnings
as a cipher consisting of a single letter, and later
a design or mark consisting of two or more letters
intertwined. The cipher may be either all the letters
of a name, the initial letters, or the surname of
a person for use on stationery, business cards,
or elsewhere. |
Many
early Greek and Roman coins bear the monograms or
logos of rulers or towns. The most famous of these
early logos is the sacred monogram, which is formed
by the conjunction of the first two Greek letters
of XR, S, T, O, and S; (Christ), usually with the
A (alpha) and O; (omega) of the Apocalypse on each
side of the coin. The Middle Ages were extremely
prolific in inventing ciphers for ecclesiastical,
artistic, and commercial use.
In the thirteenth century, logo
design evolved from simple ciphers to trademarks
for traders and merchants. These early examples
of logo design includes masons marks, goldsmith's
marks, paper maker's watermarks and watermarks for
the nobility. Other related logo devices are the
colophons used for identification by publishers
and printers.
The emergence of the information
age changed the face of logos and logo design.
Today, the general public has become increasingly
aware of visual symbols, especially those used as
trademarks. It is important that the company logo
look professional. Company logos are the face of
the business, not only to the public, but to its
employees and the company itself. Logos have become
the front line of the company, the corporate identity.
The mark of a good logo is legibility
and good brand recognition. Because of the diversity
of products and services sold by many businesses
today, the need for new, unique logos is even stronger.
Since logos are the foundation of a company's visual
image, first-rate logo design is vital. A professionally
designed logo is a must for anyone who has a business
or product that they want to promote via any medium.
Here at About logo design.com,
our logo designers create company logos that
represent the forces that shape your company's vision,
creating a visual representation of your corporate
philosophy and attitudes. Our logos design are a
distinctive, memorable logo design that projects
your rapidly growing, world-class business.
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