It used to be about intrigue, fast cars and faster women. But for some men, James is becoming a figure of culture, style and the ever growing importance of grooming.

While men have always attached as much importance as women to their external appearance; it looks like they’re now using more skin care products than simply the basic shaving products.

Especially among the younger generation, this group is increasing their consumption in skin care - and its natural products that are occupying a strong position.

Particularly appealing to men are low-irritation ingredients, soothing herbal compositions, special masculine fragrances and practical two-in-one products.

Our suggestions: Sage Foot Oil, facial moisturizers by Hodges and Tangerine Lip Balm, which can also be used to soften cuticles and relief from hangnails.

Our suggestion: Rosewood and Lavender soap and Cedarwood and Spice Soap

Another increasing trend for men is having a facial and getting their feet done. And, in keeping with the traditional soap on a rope gift, handcrafted vegetable-based soap with a woodsy or an enticing citrus essential oil blend are becoming a real favorite with the younger men while still pleasing the older gents.

Our suggestions: Glacial Marine Clay Mask, Lavender & Lime soap and Spirit Peace Hemp Body Oil, which can also be used as a facial moisturizer

At your Service
Men’s attraction to natural skin care products is perhaps their packaging tends to be less focused on gender appeal, but more on product quality, overall well-being and consumer education. Add an easy-going environment making it especially attractive to men.

As a result, traditional manufacturers are now playing with the notion that men are principally concerned with functionality over aesthetics. Some have stated that men are opting for the no-fuss and minimalist approach, like a 3 step routine, to their personal care routine. While some others feel that there is no market, just marketers needing something to do since the female skin care segment is saturated.

For Your Eyes Only
Okay, so maybe a little of each is true.

What else is true is that there are a large proportion of men who are resorting to buying natural facial care preparations for women because men place an emphasis on convenient application and on an attractive price-benefit ratio.

But, unlike Bond who accidentally discovers that Shatterhand is his nemesis Ernst Stavro Blofeld - large manufacturers will strategically come to a man near you.

And, through the power of packaging will build desire with this new consumer to buy their products. Before we know it, that splash will unlikely be “all natural” but will have the brand name, with an ever-so-clever packaging and cost him twice as much.

Our suggestion: Daily Facial Cleanser, a two in one product, cleanser and toner, free from parabens and chemicals, so gentle that you don’t have to wash it off, affordably priced as well.

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