Pay Per Click (PPC) Advertising
If you've ever tried to set up a Pay Per Click advertising campaign you quickly realize you can go through a lot of money with little to show for it. Instead of wasting your time and money running a pay per click campaign, why not let Elixir Systems setup and run your campaign? Let Elixir's experience ensure your campaign gets the best results possible.
- We have over 2 years of pay per click management experience. We have successfully implemented and monitored campaigns of over 1,000 keywords for very tough industries such as travel. We have taken PPC campaigns showing 0.5% CTR and changed them to nearer 5% CTR.
- We have keyword analysts who can generate hundreds of relevant keywords including a lot of niche words that will convert better at a lower cost than more mainstream keywords.
- We have designers and copywriters who can develop landing pages for your PPC campaign in order to maximize conversions.
- We have goal and conversion tracking tools that will allow better conversion tracking than is possible through Google. Our higher end monitoring tool has interfaces to Google and Overture and can track cost of the click against the value of a conversion. The monitoring tool uses on page Javascript so does not require modifications to log file formats that plague some of the other solutions.
For a new PPC advertising campaign we will
- Create a landing page - you will need to integrate the page into your back end sales tracking tool.
- Set up the PPC campaign including finding keywords, writing two creatives per group of related keywords.
If ongoing PPC bid management is required we will:
- Integrate into a goal conversion tool.
- Monitor each campaign twice per day and if required modify the following: creatives, keyword groupings, cost per click.
Ongoing PPC management easily pays for itself with the CTR (click through rates) and conversion improvements.
Elixir Systems pay per click management is billed as a percentage of the overall pay per click spend.
We can also review and analyze your current pay per click campaign on an hourly based rate.
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"To provide a knowledgeable, professional, and results-focused search engine marketing service to our clients. To build a strong, long-term business partnership with our clients that will ensure their online presence is a major contributing factor to the growth and success of their business. "
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