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Web Site, web site content, Web Page, Relevant Content, Content Strategy, Content Positioning |
Keep Your Web Site Content Relevantby John Metzler Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic. If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as "Graphic Design company in Vancouver, Canada - business cards, logos, letterheads". Your want the business card design to be the most important key phrase. There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they're looking for won't be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail. The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term. Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages. Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There's nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole. Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content. About the AuthorJohn Metzler is the co-creator of Abalone Designs, Inc. - http://www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world. Article Source: goarticles site Instant Relevant Web Site Content - No It's Not a BotBy Mike Makler In about the Time it takes to Watch a Reality TV Show (About 1 Hour) I added 10 Pages of Relevant Content to my Web Page without a Bot. Adding content to your Page Fast is Easy with the Use of Free Articles you Can Reprint. The Advantages of using Reprinted Articles 1. Dynamic Relevant Content Fast (Search Engines Love Content) 2. Reciprocal Links To You (See Step 6 Thank the Author) 3. Great Way to Promote an On or Off Line Business 4. People Friendly Content 5. Well Written Professional Content 1 - What Do You Want to Promote 2- Find a Reprintable Article 3- Use Your Template 4 - Add Title Meta Data 5- Add Description Meta Tag 6 - Thank The Author 7 - Blog and Ping Expert User Tip Once you have your article template set up there is no reason you can't add 5-10 articles in an hour or less. Repeat this process 2 or 3 times a week and drive massive exposure to yourself and whatever you are promoting Mike Makler has added over 100,000 Members to his organization. For more Tips and Articles from Mike on how to Start, Promote and Earn Money with an Online Business Visit - ewguru site Article Source: ezine articles Why Your Site Needs Fresh, Relevant Contentby Victor George It is said that content is king, but today 'fresh, relevant content' is the master - or is it? Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it. MSN Search seeks it too. I've noticed that MSN Search's spider pays a daily visit to a site of mine which has proper fresh content every day. By incorporating fresh content, commercial web sites will remain competitive, for without it they will certainly fall down the search engine listings and lose business. Besides, having something new keeps visitors coming back and attracts potential customers. But creating and then manually uploading fresh content onto our web sites each day is hard, time consuming work, isn't it? What we want is a way of putting daily fresh content onto our web sites easily and efficiently. Let's look at the current techniques available to us to achieve this goal and see which one offers a global solution to the fresh content problem: 1) Server Side Includes (SSI'): These are HTML statements written by the webmaster and uploaded onto the server. SSI's inform the server to include a specific block of text when a specific page is served to a browser or a search engine spider. Because these scripts are compiled 'before' they are served, they remain 'visible' to search engine spiders and therefore will be seen as fresh content. Unfortunately, not all web hosts support SSI's; this is because the server must 'read every page' on the web site as it looks for include statements, a process which clearly reduces server performance. How many web site owners have the time to manually upload fresh HTML content onto their servers every day? Probably very few, which is why the use of SSI's is not a global solution to the fresh content problem. 2) Blogging: Google's Freshbot spider is so voracious for fresh content that it eagerly devours the contents of common weblogs. But can a daily blog be used to influence the listing of a web page under specific keywords or phrases? It can, but for the vast majority of web site owners, blogging is out of the question. Putting up a daily keyword-rich business blog onto a web site is hard, time-consuming work, and it requires the blogger to be a competent writer, too. Few business owners have time available or the competence to write something new about their products or services every day. Blogging is therefore not a global solution to the fresh content problem. 3) RSS Newsfeeds: Having newsfeeds placed on a web site is certainly an easy way of getting fresh material to appear each day. 'Really Simple Syndication' or RSS, is a fast growing method of content distribution. Newsfeed creation is an uncomplicated procedure and therefore appears to be an easy solution to the fresh content problem. Many owners of commercial web sites believe that by incorporating newsfeeds on their sites they will improve their search engine rankings by using the links appearing within those feeds, which are given relevance by Google. This belief is wrong because newsfeeds are basically JavaScript or VBScript. These scripts must be executed by search engine spiders for the fresh content to be noted, and since the spiders take a simplistic approach when reading web pages, these scripts will not be executed at all. These scripts are compiled 'after' they have been served, and not before. There are also a couple of growing menaces associated with RSS newsfeeds: o Since the popularity of RSS use is growing exponentially, the idea to monetize syndication with ads is gaining ground. Indeed, Yahoo has announced that it will begin displaying ads from Overture's service within RSS feeds. Now who wants other people's ads on their web site? I don't. o There are rumors of newsfeeds being used to deliver spam. If this gets out of control then newsfeeds will quickly become history. Who wants spam messages appearing on their web site? I don't. RSS is therefore not a global solution to the fresh content problem. 4) Newsfeed Scripting Solutions: A software solution can be rigged up to 'extract' the HTML from newsfeeds. The HTML is then placed onto web pages so that the fresh content will be seen by search engine spiders. This however involves the use of PHP and MySQL, which tends to put many business owners owners off. And if there's spam or ads in the feed, they will get extracted, too! Newsfeed scripting solutions are therefore not a global solution to the fresh content problem. 5) Creating Original: Content As mentioned above under SSI's and Weblogs, creating and manually uploading your own fresh content every day is a time-consuming chore. And what if you have a number of web sites, each of which requires frequent fresh content in order to remain competitive? Yet we all know that there is nothing better than our own proper keyword-rich fresh content. In summary, getting frequent proper fresh content onto our web sites is not straightforward at all. HTML extracted from RSS feeds appears to offer a partial solution, but it is too complicated for most businesses and is potentially menacing. The e-commerce industry is clearly in need of a genuine solution to the fresh content problem. The way to do it is to automatically have our web pages updated every day with 'our own' content, not anyone else's. Only then will we be able to say that fresh content is truly the master! About the AuthorVictor George is a "fresh content" crusader whose web site can be found at: autopageupdate.com Article Source: sensible software |