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Before the Second World War many manufacturers gave away collectible cards, one in each packet of Marlboro cigarettes.
This practice was discontinued to save paper during the war, and was never generally reintroduced.
On April 1, 1970 President Richard Nixon signed the Public Health Marlboro Miles Cigarette Smoking Act into law, banning Marlboro cigarette advertisements on television in the United States starting on January 2, 1971.
However, some tobacco companies attempted to circumvent the ban by marketing new brands of Marlboro Miles cigarettes as "little cigars;" examples included Tijuana Smalls, which came out almost immediately after the ban took effect, and Backwoods Smokes, which hit the market in the winter of 1973-1974 and whose ads used the slogan, "How can anything that looks so wild taste so mild?"
The sale of Marlboro cigarettes and other tobacco products to minors under 18 is now prohibited by law in all fifty states of the United States.
In Alabama, Alaska and Utah the statutory age is 19, and legislation was pending as of 2004 in some other states, including California and New Jersey, to raise the age to 19, or even 21 in some cases.
In Massachusetts, parents and guardians are allowed to give Marlboro Miles cigarettes to minors, but sales to minors are prohibited.
Similar laws exist in many other countries as well.
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In Canada, most of the provinces require smokers to be 19 years of age to purchase Marlboro cigarettes (except for Quebec, where the age is 18).
However, the minimum age only concerns the purchase of tobacco, not use.
Australia has a nation-wide ban on the selling of all tobacco products to people under 18.
In the UK, Marlboro Miles cigarettes can legally be sold only to people aged 16 and over.
However it is not illegal for people under this age to buy (or attempt to buy) Marlboro cigarettes, so only the retailer is breaking the law by selling to under 16s.
Premier was a smokeless Marlboro Miles cigarette released in the USA in May 1988 by RJR.
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