Announcing Dan Janal's new teleseminar series on "Build Your Own 6-Figure Coaching Business"

I'm pleased to announce a whole new focus for teleseminars to serve you this year. It is called:

"Build Your Own Six-Figure Coaching Business."

Each week, I'll interview my favorite "Coaching Wizards" who have certified they make six figures (or more) from coaching so you'll learn from the people who are at the top of the game!

We'll focus on the BUSINESS of coaching, not the act of coaching. There are lot of great places to learn to be a coach. We're going to focus on how to be a successful coach!

I'm inviting all my blog readers at Duct Tape Marketing to attend each session at no cost, but you must register at this site to receive the phone codes. Each session will be at 2-3 p.m. Eastern time on Thursdays, so mark your calendars. You won't want to miss each session.

This week's session with Vickie Sullivan will be held on Thursday, January 12, 2006 from 2-3 p.m. Eastern.

To get the codes, click on this link and register. You won't have to give your credit card info. Just skip over it. Please write "Duct Tape" in the box labeled "how you heard about us."

http://snipurl.com/coachvickie

If you can't attend, you can order the CDs and transcripts for each 4-week block of sessions. Here's the pricing:

Annual Service -- all 4 CDs will be mailed to you each month and you'll be able to download each transcript via the web: $995. You'll also be able to listen to the MP3 recording via the web. No charge for shipping.
http://snipurl.com/coachannual

Monthly Service -- all 4 CDs will be mailed to you each month and you'll be able to download each transcript via the web: $97 per month, plus $10 shipping and handling, automatic recurring billing to your credit card. You'll also be able to listen to the MP3 recording via the web.
http://snipurl.com/coachmonthly

Installment Plan -- you'll get all the CDs and transcripts as above, with 3 easy payments of $495. No charge for shipping. You'll also be able to listen to the MP3 recording via the web.
http://snipurl.com/coach495

Our first session will be with Vickie Sullivan, the coach for many top speakers and emerging speakers. She helps them determine their positioning strategy. But we'll be focusing on such topics as:
- how to set your fee
- how to justify your fee
- how to position your fee in a value-based way
- her recipe for success in building and growing a business

I won't reveal Vickie's sales numbers -- that's between her and Uncle Sam. But I will let you know that any of you (and I do mean you) would be ecstatic to charge what Vickie charges!

You can read more about Vickie at http://www.sullivanspeaker.com/

This week's session with Vickie Sullivan will be held on Thursday, January 12, 2006 from 2-3 p.m. EST

Click the following link to register:
http://snipurl.com/coachvickie

You won't have to give your credit card info. Just skip over it.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
952-380-1554
dan@prleads.com
http://www.prleads.com

Wynn Hotel, Las Vegas: Case study in branding

The Wynn Hotel in Las Vegas has the best bottled water I've ever tasted. Better than Dasani. Better than Evian. Better than Perrier.

It just feels smooth when I drank it. Never had that experience before.

So, when I saw a worker replenish the water supply, I complimented him on the water.

His response?

Not -- "Thank you."

But -- "Does it make you want to gamble?"

Now that's a mission statement!

The Wynn seems to have trained it people to make sure they are consistently aligned with the company's mission -- get more people to gamble more often.

If that means having a beautiful registration area with the most luscious flowers I've ever seen, then order the flowers.

If that means having a great restaurant so I don't ever have to leave the hotel, then build it.

If that means having friendly staff (and they really were a notch better than any other hotel I've stayed in in Vegas), then teach them to be friendly.

It all comes back to their mission. Everyone in the hotel is on the same page.

The funny part of the story is that I don't gamble. I don't win enough to make a difference and I hate to lose. But, if I did gamble, I'd do it at the Wynn.

One more point: Even the elevator is aligned with the message. There are buttons for all the floors, the spa and the casino. That's it. There's no button for "First Floor" or "Street Level" or, heaven forbid, "Exit." That would be inconsistent with the message. And yes, I do feel for the off-the-scale literal-analytical types who probably ride the elevator all day long trying to figure out how to get out of the hotel.

Is your company aligned on its message? Can your employees articulate that message? Wynn does. Can you?


Dan Janal
Your Fearless PR LEADER
PR LEADS
952-380-1554
http://www.prleads.com

What's the price of talent?

You've probably heard the old saying "The only place success comes before work is in the dictionary."

Well, what can you say about the price of perfection or the price of talent?

Here's the story.

I was having dinner with my wife in a fancy Italian restaurant in the new Wynn hotel in Las Vegas in preparation for the ShowStoppers Media Reception at the Consumer Electronics Show. When the waiter brought the dessert menu, I noticed the cognacs. No, I don't go big for after dinner drinks. One beer is fine for me. But here's what caught my eye.

There were two cognacs, one named Perfection, the other named Talent. I gasped when I saw the price of Perfection was $695. However, my jaw dropped when I saw the price of Talent. $1,090!

I'm not kidding!

I would love to be the bar tender who gets a 20 percent tip for pouring those drinks!

Of course, there's a message here. Which is more important? Talent or Perfection?

I've learned from my PR LEADS expert clients that a main cause of procrastination is the quest for perfection. People just can finish projects! Sometimes they are overwhelmed with the idea of being perfect they can't even get started. They might be brilliant, but they can't get the job done.

On the other hand, talent is rare. It takes talent to come up with new ideas, see the boundless possibilities and put a plan in place to bring them to fruition.

My business coach, Mark LeBlanc, has a great saying,"Done is better than perfect."

Think about this the next time you work on a project and see how it affects your thinking.

Dan Janal
Your Fearless PR LEADER
PR LEADS
http://www.prleads.com

My best tip for 2006

Trafficology, a prestigious newsletter, interviewed me last year for my best tactic of the year. I'm glad to share it with you.

Teleseminars.

"Teleseminars" are to authors, speakers, experts what "plastics" were to Dustin Hoffman in the movie, "The Graduate." It is the future.
Here's why.

Each week, I do a teleseminar and invite all my clients for free. This positions me as an expert in their eyes. It also helps me make great contacts with the experts I interview. For Branding, this is a 10.

If that were all, that would be great, but from each teleseminar, I produce products for sale: transcripts, MP3s and CDs.

Also, I can create articles based on the great information in the teleseminars. I post those articles or ideas in my blog, so I get a lot of mileage out of this. Then every Tuesday, I take my best blog entry and post it to my newsletter, so I get even more mileage out of it.

In short, it is a nice cycle that creates a continual flow of new content and products, each with revenue potential.

I use Great Teleseminars Audio Production Company (http://www.greatteleseminars.com) to do my teleseminars since they are a one-stop shopping center for teleseminar bridge lines, recording, CD duplication and transcripts. As the old saying goes, "I like the company so much, I bought it." Well, actually, I created it to meet my needs and it turns out my speaker buddies and clients decided they needed these services too, so, the rest is history.

If you'd like to read more about Trafficology's terrific tips and tactics for improving Internet Marketing, I invite you to get two free issues with my compliments by visiting this site:

http://www.Trafficology.com/giftfromdanjanal/

As for my teleseminars, I'll announce details about this year's great topic here in a few days. Here's a hint: If you are a coach, or want to be a financially successful coach, you'll love this year's theme.

By the way, if you want to order my teleseminar recordings and transcripts for the past year (39 great sessions in all) in the How to Sell More Books and Series, I am offering the entire set as MP3s and e-books for just $199. You can read about the titles here:

http://www.prleads.com/club-list.htm

Have a Happy New Year!

Dan Janal
Your Fearless PR LEADER
PR LEADS
http://www.prleads.com
952-380-1554

Not my favorite way to get publicity

No one likes a snitch, but according to the Wall Street Journal, it is a sure way to get the attention of the press, or influential bloggers.

See their article on December 16, 2005, entitled "Leak Chic."

It is now fashionable, apparently, to email reporters with everything from celebrity sightings to behind-the-scenes skullduggery at your local high school.

Can this work for you?

I doubt it; unless you can tie in your news to something to do with Brad Pitt or Tom DeLay.

If you want to figure out how to get quoted and make it sound memorable so it builds traffic to your site and sales, I'd recommend listening to an interview I did with media trainer TJ Walker called "The PR LEADS Guide to Making Sure Reporters Quote You Accurately." You'll learn how to create messages and sound bites that reporters are dying to use.


Dan Janal
Your Fearless PR LEADER
PR LEADS
http://www.prleads.com

How NOT To Get Your Book Reviewed by The New York Times

Ever wonder why The New York Times doesn't review your book?

Here's why, according to an article published on December 18, 2006 in the Week in Review Section by Byron Calame, the Public Edtor.

1. They don't review self-published books. Let's not get into the debate about the quality of self published books. I know they are good. And I know you'll make more money publishing the book than if you sell it to a traditional publisher.

2. They don't review books in these categories: self-help, how-to, diet, and financial guide books.

To read more about this fascinating process, click here

Dan Janal
Your Fearless PR LEADER
PR LEADS
http://www.prleads.com

Dramatically improve your speaking with Patricia Fripp

Dramatically improve your speaking with Patricia Fripp

Even though I've been speaking professional for more than 15 years on four continents and earn fees starting at $5,000 per speech, my speaking style took a dramatic leap this past weekend when I attended Patricia Fripp's Speaking School.

Every time I opened my mouth in her class, Ms. Fripp took my good ideas and made them great; took my pearls of wisdom and turned them into gems.

Even before the class officially started, I learned a valuable tactic during an informal Q&A; session with Ms. Fripp and a dentist who now sells dental equipment.

"The more dramatic you make the problem that you solve, the bigger a hero you will be," she said.

This is important advice for anyone who is offering a product or service to the marketplace (see, I can't even say the word "sell.")

Forget the talk about features and benefits. Instead, dramatize the problem with flesh and blood characters who have a problem that the audience can identify with. Then show how your service or product solves the problem. It's Hollywood. It's effective. It's Fripp.

The next idea she gave me another Hollywood idea that was worth the price of the program.

Add a back story to your characters so they have more depth. That way, audience will identify more closely with the story and with you.

In other words, tell people about the people in your stories. Don't just say your product is great. Don't just tell them how Betty Jones benefited from your product. Tell the back story of Betty Jones and what problems she had and what she tried to do to overcome them. Show how her other choices didn't work out. Then show how your solution saved the day.

She put me to the test. She arranged for me to speak that night at the Las Vegas Chapter of the National Speakers Association.

I used her dramatic techniques and her back story techniques. I actually heard people ooh and ahh, and then gasp while I told the stories.

Here are some of the feedback i received:

- Practical tips, clearly explained. Excellent examples to clarify his points.

- A lively, practical, highly interactive presentation, rich with resources.

- Excellent program and I walked away with value. I give it an A-1 rating.

- I hope we will have the opportunity to have you back sometime soon.

Here's the kicker: I am a content speaker, not a motivational speaker. I train people and give them tools and tips and strategies. That stuff was rarely seen as dramatic.

With Fripp's advice, my speaking style moved to the next level.

I highly recommend Ms. Fripp's Speaking School. For information, go to www.fripp.com

Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com