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Topica Resource Center
Tools & Ideas for Your Online Marketing Success
Welcome to Topica’s Conversion Marketing Resource Center. Our team
of experts continually produces industry-leading webinars, articles and
best practices trends to help you build and manage your own successful
email marketing programs. To receive the latest updates on email and
conversion marketing and to be informed on a monthly basis about new
webinars and updates to the Resource Center, sign up for our
newsletter.
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Case Studies
Discover how Topica has helped companies achieve their goals with email and conversion marketing. Learn more about our most recent success stories…
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Best Practices
New laws, developments, regulations, case laws and industry initiatives in email marketing…
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Topica Events
The quarterly calendar of Topica’s upcoming webinars and trade show appearances.
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Downloads
Past webinars, white papers, datasheeets and more, available free for download.
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March 30th, 2006
10 a.m. Pacific Time
Components of Conversion Marketing
Online marketing has evolved! Today's marketers are weaving
together data capture, automated messaging, segmentation and
targeting in an integrative approach known as Conversion
Marketing — and building stronger relationships with their
leads.
Learn more... |
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Control the Challenges of Email Marketing
It's a harsh climate for email marketing — blocking, filtering and bounces —
but the good news is, you can take control.
Learn how in this third installment of Topica’s five-part Educational Webinar series.
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Format: Microsoft PowerPoint Show
Size: 580k |
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Elements of Successful Email Messages
The second in Topica’s five-part Educational Webinar series.
The agenda includes:
subject lines that get them at “Hello”,
Do’s and Don’ts for message content and design, and
how to provide offers that convert visitors into customers.
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Format: Microsoft PowerPoint Show
Size: 3.3 MB |
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Attract & Acquire Quality Leads
The first in Topica’s five-part Educational Webinar series.
Learn about
co-registration (how it works, its benefits and challenges) and how your
own Web site can capture leads more efficiently.
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Format: Microsoft PowerPoint Show
Size: 0.9 MB |
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Topica’s an easy and inexpensive way for our small business
customers to increase their sales through an additional channel of
communication with their customers.
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Pete Ashley
Director of Business Development
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