| Featured Case Study |
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Sungift Achieves Swift List Growth and Stellar Conversion Rates
with Topica’s Solution
Client
Direct marketer Sungift focuses on providing its loyal
customer base with well researched, family oriented
consumer products at deep discounts.
Objectives
Sungift’s goal was to increase their subscriber base with
responsive prospective customers, by adding thousands
of new subscribers who had a similar profile and
exhibited similar behavior as their current customer
base.
Strategy
Topica’s Customer Success Team developed a comprehensive strategy
to attract prospective customers with a similar profile as Sungift’s
current customer base. The strategy incorporated Topica’s quality co-registration
placement, offer and email creative development and
proprietary auto responder technology.
Execution
Topica’s Customer Success Team worked with Sungift to create a
compelling ad and set up an integrated email based communications
program deployed with proprietary autoresponder technology that included
a welcome message, rapport building and conversion focused messaging
that lead the prospective customer down the sales cycle to conversion.
These messages were integrated into Sungift’s co-registration database,
for instant deployment after a subscription was submitted.
Solution
Sungift utilized Topica’s quality co-registration service that
enabled Sungift to increase its database size of responsive prospects in
a matter of weeks. Our Customer Success team provided guidance and
creative services for the development and execution of response based
communication. And they also used advanced autoresponder technology to
instantly send welcome and promotional emails that began converting and
raising awareness with new subscribers immediately.
“Our co-registration program was the best performance based
marketing initiative we launched in 2004 and we plan to continue
to grow our subscriber base in 2005 with Topica”.
John Smith
Marketing Manager, Sungift
Results
Sungift’s co-registration program was a dramatic success. They grew
their subscriber base size by 20,000 names within two months and the
customer focused email follow-up which included collecting marketing
intelligence about their subscriber and triggering up-sell campaigns
enabled them to increase their open rate by 48% and their click through
rate by 13% which delivered a strong ROI on their performance based
marketing investment.
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