Fuel Your Growth with Cost-Effective, Qualified Leads Primed and Ready for Conversion

Traditional advertising, sold by “impressions” (the number of times your ad is displayed) with few reliable ways to accurately measure response, is inadequate for the needs of today’s online business. Performance-based advertising (PBA), on the other hand, allows you to achieve a specific, concrete and precisely measurable action, e.g. clicks to display ads, newsletter sign-ups, or site registrations, paying only for the leads that completed this action. This results in fresh, responsive, and highly qualified leads; drastic cost efficiencies; and complete insight into your actual ROI.

The most popular forms of PBA include paid search, affiliate marketing, and co-registration lead generation. While all of these programs can gather useful information about the lead, Topica’s solution focuses on co-registration, the most powerful form of PBA, as it captures the lead’s interest in your company, email address, optional demographics and, most importantly, the expressed desire to receive more information, allowing you to begin an instant and ongoing relationship with the lead.

How Topica Co-Registration Works
Topica takes your offer, a logo or graphic accompanied by roughly 30 words of text, and places it in the registration path of targeted sites in Topica’s extensive network of popular destinations throughout the Internet. Leads, while registering for the primary services of the partnering site, are shown your offer with a checkbox for opting in. Their information, captured during the partner’s registration process is instantaneously passed to your Topica account, allowing you to trigger immediate, targeted, and measurable conversion programs.

Topica’s extensive partner network, combined with the seamless integration of incoming leads to Topica’s conversion optimization tools, provides a unique and highly cost-effective way for online businesses to expand the reach and success of their lead generation programs. For more information on co-registration or our other PBA services, please contact us today for a custom quote.