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Spotlight on Search - Interview with Jill Whalen of High Rankings
Contributed By:
Lee Odden, 03/09/2006
One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. From back in the day, you might remember the Rank Write Roundtable that she published along with Heather Lloyd-Martin. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative. |
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Measuring Success as an SEO
Contributed By:
Jim Hedger, 03/08/2006
The easiest way to measure success in SEO is still found in pure search engine rankings. Either the site appears in the Top10 listings under target keyword phrases, or it does not. Top10 rankings are what most SEO firms promise their clients. |
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Writing to a Certain Keyword Density
Contributed By:
Jill Whalen, 03/08/2006
Write great, professional marketing copy while keeping your keyword phrases in mind. If they stick out like a sore thumb, all you've done is written spammy, keyword-stuffed content, and who wants their company associated with that? |
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New Algorithm Measures Require New Means For Optimization
Contributed By:
Stoney deGeyter, 03/08/2006
With every new algorithm change we find that search engine technology is getting smarter and wiser about how they analyze pages for the search results. In the past, much time and effort has been spent trying to deconstruct search engine algorithms while neglecting the user. Todays SEO is vastly different than that of yesterday. |
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Search Engine Positioning
Contributed By:
Kurt Noer, 03/07/2006
On-page content and optimization by itself is no longer enough to rank well in the major search engines. Unfortunately, link popularity has become a dominant factor in deciding who ranks the highest within the major search engines, especially within Google. |
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The Search Engine Marketing Strategy - Part 5
Contributed By:
Jason Green, 03/03/2006
Understanding How you will accomplish your search engine marketing goals. |
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