Web design philosophy. Simply put - we do the things that make web sites work.
Simple works
We can create swirling graphics, moving text, music that plays after the page has downloaded, revolving 3D animations - but we choose not to. Instead we concentrate on clarity, ease of navigation, speed of loading and excellent search engine ranking.
The advantages of this 'simple' design approach are easy to see:
- without a sea of graphics a web page downloads very quickly
- careful use of colours, fonts and images become more striking
- a 'clean' design emphasises the information or product you are trying to sell
- the web site becomes more search engine 'friendly' and is more likely to attain a high ranking
- your customers are more likely to return ("40% of visitors do not return to a site if their first visit results in a negative experience" - Forrester Research)
Elegance makes an impression
By using a 'minimalist' and elegant design your company logo and your products have more impact. Retail Forward Group reported that "many web users report frustration at confusing and overcrowded web pages".
Clarity is king!
Faster, faster, faster
"83% of web users have left sites in frustration due to slow load times or confusing navigation" - NetSmart Research.
We design web sites to load as fast as they possibly can - retaining your existing customers and gaining you new ones.
